Title: Radio active: advertising and consumer activism, 1935-1947
Author: Newman, Kathy M 1966-
Published: University of California Press,  2004
Subjects: American Studies | History | Media Studies | Women's Studies | Politics
Publisher's Description: Radio Active tells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural historians have seen this period as one of failed reform - focusing on the failure of activists to win significant changes for commercial radio - Kathy M. Newman argues that the 1930s witnessed the emergence of a symbiotic relationship between advertising and activism. Advertising helped to kindle the consumer activism of union members affiliated with the CIO, middle-class club women, and working-class housewives. Once provoked, these activists became determined to influence - and in some cases eliminate - radio advertising. As one example of how radio consumption was an active rather than a passive process, Newman cites The Hucksters, Frederick Wakeman's 1946 radio spoof that skewered eccentric sponsors, neurotic account executives, and grating radio jingles. The book sold over 700,000 copies in its first six months and convinced broadcast executives that Americans were unhappy with radio advertising. The Hucksters left its mark on the radio age, showing that radio could inspire collective action and not just passive conformity.   [brief]
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Title: Creating the corporate soul: the rise of public relations and corporate imagery in American big business
Author: Marchand, Roland
Published: University of California Press,  1998
Subjects: History | American Studies | Popular Culture | Intellectual History | Media Studies | Economics and Business
Publisher's Description: Over the course of the twentieth century the popular perception of America's giant corporations has undergone an astonishing change. Condemned as dangerous leviathans in the century's first decades, by 1945 major corporations had become respected, even revered, institutions. Roland Marchand's lavishly illustrated and carefully researched book tells how large companies such as AT&T and U.S. Steel created their own "souls" in order to reassure consumers and politicians that bigness posed no threat to democracy or American values.Marchand traces this important transformation in the culture of capitalism by offering a series of case studies of such corporate giants as General Motors, General Electric, Metropolitan Life Insurance, and Du Pont Chemicals. Marchand examines the rhetorical and visual imagery developed by corporate leaders to win public approval and build their own internal corporate culture. In the "golden era" of the 1920s, companies boasted of their business statesmanship, but in the Depression years many of them turned in desperation to forms of public relations that strongly defended the capitalist system. During World War II public relations gained new prominence within corporate management as major companies linked themselves with Main-Street, small-town America. By the war's end, the corporation's image as a "good neighbor" had largely replaced that of the "soulless giant." American big business had succeeded in wrapping increasingly complex economic relationships in the comforting aura of familiarity.Marchand, author of the widely acclaimed Advertising the American Dream (1985), provides an elegant and convincing account of the origins and effects of the corporate imagery so ubiquitous in our world today.   [brief]
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Title: Prime-time families: television culture in postwar America
Author: Taylor, Ella
Published: University of California Press,  1989
Subjects: Sociology | United States History | Media Studies | Gender Studies | Television and Radio
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Title: The vanishing vision: the inside story of public television 
Author: Day, James 1918-
Published: University of California Press,  1995
Subjects: Media Studies | American Studies | Sociology | Television and Radio | History
Publisher's Description: This spirited, first-ever history of public television offers an insider's account of its topsy-turvy, forty-year odyssey. James Day, a founder of San Francisco's KQED and a past president of New York's WNET, chronicles public television's fascinating evolution from its inauspicious roots in the 1950s to its strong, fiercely debated presence in contemporary culture. The Vanishing Vision provides a vivid and often amusing behind-the-screens history. Day tells how a program producer, desperate to locate a family willing to live with television cameras for seven months, borrowed a dime - and a suggestion - from a blind date and telephoned the Louds of Santa Barbara. The result was the mesmerizing twelve-hour documentary, An American Family . Day relates how Big Bird and his friends were created to spice up Sesame Street when test runs showed a flagging interest in the program's "live-action" segments. And he describes how Frieda Hennock, the first woman appointed to the FCC, overpowered the resistance of her male colleagues to lay the foundation for public television.Along the way, Day identifies the particular forces that have shaped public television. The result, in his view, is a Byzantine bureaucracy kept on a leash by an untrusting Congress, with a fragmented leadership that lacks a clearly defined mission in today's multimedia environment. Public television's "democratic" structure of over 300 stations stifles boldness and innovation while absorbing money needed for national programming.Day calls for a bold rethinking of public television's mission, advocating a system that is adequately funded and independent of government, one capable of countering commercial television's "lowest-common-denominator" approach with a full range of substantive programs, comedy as well as culture, entertainment as well as information.   [brief]
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Title: Real fantasies: Edward Steichen's advertising photography
Author: Johnston, Patricia A 1954-
Published: University of California Press,  1997
Subjects: Art | Art History | History | Cultural Anthropology
Publisher's Description: During the 1920s and 1930s, Edward Steichen was the most successful photographer in the advertising industry. Although much has been said about Steichen's fine-art photography, his commercial work - which appeared regularly in Vanity Fair, Vogue, Ladies Home Journal , and almost every other popular magazine published in the United States - has not received the attention it deserves. At a time when photography was just beginning to replace drawings as the favored medium for advertising, Steichen helped transform the producers of such products as Welch's grape juice and Jergens lotion from small family businesses to national household names. In this book, Patricia Johnston uses Steichen's work as a case study of the history of advertising and the American economy between the wars. She traces the development of Steichen's work from an early naturalistic style through increasingly calculated attempts to construct consumer fantasies. By the 1930s, alluring images of romance and class, developed in collaboration with agency staff and packaged in overtly manipulative and persuasive photographs, became Steichen's stock-in-trade. He was most frequently chosen by agencies for products targeted toward women: his images depicted vivacious singles, earnest new mothers, and other stereotypically female life stages that reveal a great deal about the industry's perceptions of and pitches to this particular audience.Johnston presents an intriguing inside view of advertising agencies, drawing on an array of internal documents to reconstruct the team process that involved clients, art directors, account executives, copywriters, and photographers. Her book is a telling chronicle of the role of mass media imagery in reflecting, shaping, and challenging social values in American culture.   [brief]
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Title: Hollywood quarterly: film culture in postwar America, 1945-1957 
Author: Smoodin, Eric Loren
Published: University of California Press,  2002
Subjects: Cinema and Performance Arts
Publisher's Description: The first issue of Hollywood Quarterly, in October 1945, marked the appearance of the most significant, successful, and regularly published journal of its kind in the United States. For its entire life, the Quarterly held to the leftist utopianism of its founders, several of whom would later be blacklisted. The journal attracted a collection of writers unmatched in North American film studies for the heterogeneity of their intellectual and practical concerns: from film, radio, and television industry workers to academics; from Sam Goldwyn, Edith Head, and Chuck Jones to Theodor Adorno and Siegfried Kracauer. For this volume, Eric Smoodin and Ann Martin have selected essays that reflect the astonishing eclecticism of the journal, with sections on animation, the avant-garde, and documentary to go along with a representative sampling of articles about feature-length narrative films. They have also included articles on radio and television, reflecting the contents of just about every issue of the journal and exemplifying the extraordinary moment in film and media studies that Hollywood Quarterly captured and helped to create. In 1951, Hollywood Quarterly was renamed the Quarterly of Film, Radio, and Television, and in 1958 it was replaced by Film Quarterly, which is still published by the University of California Press. During those first twelve years, the Quarterly maintained an intelligent, sophisticated, and critical interest in all the major entertainment media, not just film, and in issue after issue insisted on the importance of both aesthetic and sociological methodologies for studying popular culture, and on the political significance of the mass media.   [brief]
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Title: Spectacular nature: corporate culture and the Sea World experience
Author: Davis, Susan G 1953-
Published: University of California Press,  1997
Subjects: Environmental Studies | Popular Culture | American Studies | Sociology
Publisher's Description: This is the story of Sea World, a theme park where the wonders of nature are performed, marketed, and sold. With its trademark star, Shamu the killer whale - as well as performing dolphins, pettable sting rays, and reproductions of pristine natural worlds - the park represents a careful coordination of shows, dioramas, rides, and concessions built around the theme of ocean life. Susan Davis analyzes the Sea World experience and the forces that produce it: the theme park industry; Southern California tourism; the privatization of urban space; and the increasing integration of advertising, entertainment, and education. The result is an engaging exploration of the role played by images of nature and animals in contemporary commercial culture, and a precise account of how Sea World and its parent corporation, Anheuser-Busch, succeed. Davis argues that Sea World builds its vision of nature around customers' worries and concerns about the environment, family relations, and education.While Davis shows the many ways that Sea World monitors its audience and manipulates animals and landscapes to manufacture pleasure, she also explains the contradictions facing the enterprise in its campaign for a positive public identity. Shifting popular attitudes, animal rights activists, and environmental laws all pose practical and public relations challenges to the theme park. Davis confronts the park's vast operations with impressive insight and originality, revealing Sea World as both an industrial product and a phenomenon typical of contemporary American culture. Spectacular Nature opens an intriguing field of inquiry: the role of commercial entertainment in shaping public understandings of the environment and environmental problems.   [brief]
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Title: Playing with power in movies, television, and video games: from Muppet Babies to Teenage Mutant Ninja Turtles 
Author: Kinder, Marsha
Published: University of California Press,  1991
Subjects: Cinema and Performance Arts | Film | Television and Radio | Popular Culture
Publisher's Description: How do children today learn to understand stories? Why do they respond so enthusiastically to home video games and to a myth like Teenage Mutant Ninja Turtles? And how are such fads related to multinational media mergers and the "new world order"? In assessing these questions, Marsha Kinder provides . . . [more]
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Title: Flesh wounds: the culture of cosmetic surgery
Author: Blum, Virginia L 1956-
Published: University of California Press,  2003
Subjects: American Studies | Gender Studies | Film | Psychology | Literary Theory and Criticism | Sociology | Anthropology | Television and Radio | Women's Studies
Publisher's Description: When did cosmetic surgery become a common practice, the stuff of everyday conversation? In a work that combines a provocative ethnography of plastic surgery and a penetrating analysis of beauty and feminism, Virginia L. Blum searches out the social conditions and imperatives that have made ours a culture of cosmetic surgery. From diverse viewpoints, ranging from cosmetic surgery patient to feminist cultural critic, she looks into the realities and fantasies that have made physical malleability an essential part of our modern-day identity. For a cultural practice to develop such a tenacious grip, Blum argues, it must be fed from multiple directions: some pragmatic, including the profit motive of surgeons and the increasing need to appear young on the job; some philosophical, such as the notion that a new body is something you can buy or that appearance changes your life. Flesh Wounds is an inquiry into the ideas and practices that have forged such a culture. Tying the boom in cosmetic surgery to a culture-wide trend toward celebrity, Blum explores our growing compulsion to emulate what remain for most of us two-dimensional icons. Moving between personal experiences and observations, interviews with patients and surgeons, and readings of literature and cultural moments, her book reveals the ways in which the practice of cosmetic surgery captures the condition of identity in contemporary culture.   [brief]
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Title: Printing, propaganda, and Martin Luther 
Author: Edwards, Mark U
Published: University of California Press,  1994
Subjects: History | Christianity
Publisher's Description: Martin Luther, the first Protestant, was also the central figure in the West's first media campaign. But to what extent was the Reformation a "print event"? And what, finally, was Luther's role in the movement? With Mark Edwards's study of Protestant and Catholic pamphlets published in the early years of the Reformation (1518-1530), these and other questions surrounding Reformation printing are at last given their full due.Edwards couples his findings with a provocative analysis of the ways in which they challenge the accepted history of the Reformation. His determination of who knew what, and when, as well as how readers interpreted Luther's message makes Edwards's work one that will influence the study of printing and the early Reformation for years to come.   [brief]
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Title: Importing diversity: inside Japan's JET Program
Author: McConnell, David L 1959-
Published: University of California Press,  2000
Subjects: Anthropology | Japan | Politics | Education
Publisher's Description: In 1987, the Japanese government inaugurated the Japan Exchange and Teaching (JET) program in response to global pressure to "internationalize" its society. This ambitious program has grown to be a major government operation, with an annual budget of $400 million (greater than the United States NEA and NEH combined) and more than six thousand foreign nationals employed each year in public schools all over Japan.How does a relatively homogeneous and insular society react when a buzzword is suddenly turned into a reality? How did the arrival of so many foreigners affect Japan's educational bureaucracy? How did the foreigners themselves feel upon discovering that English teaching was not the primary goal of the program? In this balanced study of the JET program, David L. McConnell draws on ten years of ethnographic research to explore the cultural and political dynamics of internationalization in Japan. Through vignettes and firsthand accounts, he highlights and interprets the misunderstandings of the early years of the program, traces the culture clashes at all levels of the bureaucracy, and speculates on what lessons the JET program holds for other multicultural initiatives.This fascinating book's jargon-free style and interdisciplinary approach will make it appealing to educators, policy analysts, students of Japan, and prospective and former JET participants.   [brief]
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Title: Gaining ground: tailoring social programs to American values 
Author: Lockhart, Charles 1944-
Published: University of California Press,  1989
Subjects: Politics
Publisher's Description: Social policy questions present Americans with a cruel dilemma. Most of us will confront hazards, such as illness or aging, against which private personal resources are an inadequate defense. With this in mind, it becomes clear that conditions of our contemporary society make some kinds of public social programs necessary. Yet, many Americans find difficulty with state-sponsored public programs which, though aimed at providing a safety net for our most vulnerable citizens, seem to run against such American values as individualism and self-reliance. In Gaining Ground , Charles Lockhart suggests a way to reconcile this dilemma by tailoring public social programs to prominent values of American political culture.Using the social security system as a model, Lockhart suggests that all social policy programs should draw upon five basic principles. First, they ought - as much as possible - to be based on reciprocity ; those who contribute to the social product may in turn draw on that product when social hazards confront them. Second, social program assistance should generally be aimed at supplementing recipient households' efforts at self-support. Third, programs should be inclusive ; benefits should be accessible to everyone within a particular program. Fourth, we should rely insofar as possible on social insurance for meeting the needs of those confronting various social hazards. And fifth, social merging programs incorporating features similar to those of social insurance are preferable to public assistance efforts. Lockhart uses these principles to develop an innovative plan for social policy that he calls an investments approach. Gaining Ground provides an important contribution to the discussion about the dynamics and future of social policy and should elicit a range of responses from scholars and policymakers alike.   [brief]
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Title: Wondrous in his saints: counter-Reformation propaganda in Bavaria 
Author: Soergel, Philip M
Published: University of California Press,  1993
Subjects: History | European History | Christianity | Medieval History
Publisher's Description: At the close of the sixteenth century, despite Protestant attempts to discourage popular devotion to saints and shrines, the Roman Church in Bavaria initiated a propagandistic campaign through the publishing of pilgrimage books and pamphlets. Philip Soergel's cogent exploration of this little-known pilgrimage literature yields a vivid portrait of religion before, during, and after the Reformation and Counter-Reformation.These "advertisements," combining testimonies of miracles with fantastic legends about shrines, fueled the conflict between Catholics and Protestants and helped shape a distinctive Catholic historical consciousness. Soergel stresses the power of the printed word as a defense of traditional authority, testing other historians' assertions about the neglect of printing and literacy in the Counter-Reformation.   [brief]
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Title: The state and the mass media in Japan, 1918-1945
Author: Kasza, Gregory James
Published: University of California Press,  1993
Subjects: Politics | Public Policy | Japan | Asian History
Publisher's Description: Gregory Kasza examines state-society relations in interwar Japan through a case study of public policy toward radio, film, newspapers, and magazines.
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Title: Postwar Japan as history
Author: Gordon, Andrew 1952-
Published: University of California Press,  1993
Subjects: History | Politics | Japan | Asian History
Publisher's Description: Japan's catapult to world economic power has inspired many studies by social scientists, but few have looked at the 45 years of postwar Japan through the lens of history. The contributors to this book seek to offer such a view. As they examine three related themes of postwar history, the authors describe an ongoing historical process marked by unexpected changes, such as Japan's extraordinary economic growth, and unanticipated continuities, such as the endurance of conservative rule. A provocative set of interpretative essays by eminent scholars, this book will appeal to anyone interested in the history of twentieth-century Japan and the dilemmas facing Japan today.   [brief]
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Title: Printed poison: pamphlet propaganda, faction politics, and the public sphere in early Seventeenth-century France 
Author: Sawyer, Jeffrey K
Published: University of California Press,  1991
Subjects: History | European History | Print Media | Politics | French Studies
Publisher's Description: Combining a broad analysis of political culture with a particular focus on rhetoric and strategy, Jeffrey Sawyer analyzes the role of pamphlets in the political arena in seventeenth-century France. During the years 1614-1617 a series of conflicts occurred in France, resulting from the struggle for domination of Louis XIII's government. In response more than 1200 pamphlets - some printed in as many as eighteen editions - were produced and distributed. These pamphlets constituted the political press of the period, offering the only significant published source of news and commentary.Sawyer examines key aspects of the impact of pamphleteering: the composition of the targeted public and the ways in which pamphlets were designed to affect its various segments, the interaction of pamphlet printing and political action at the court and provincial levels, and the strong connection between pamphlet content and assumptions on the one hand and the evolution of the French state on the other. His analysis provides new and valuable insights into the rhetoric and practice of politics.Sawyer concludes that French political culture was shaped by the efforts of royal ministers to control political communication. The resulting distortions of public discourse facilitated a spectacular growth of royal power and monarchist ideology and influenced the subsequent history of French politics well into the Revolutionary era.   [brief]
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Title: A culture of conspiracy: apocalyptic visions in contemporary America
Author: Barkun, Michael
Published: University of California Press,  2003
Subjects: Politics | Sociology | Christianity | Comparative Religions
Publisher's Description: What do UFO believers, Christian millennialists, and right-wing conspiracy theorists have in common? According to Michael Barkun in this fascinating yet disturbing book, quite a lot. It is well known that some Americans are obsessed with conspiracies. The Kennedy assassination, the Oklahoma City bombing, and the 2001 terrorist attacks have all generated elaborate stories of hidden plots. What is far less known is the extent to which conspiracist worldviews have recently become linked in strange and unpredictable ways with other "fringe" notions such as a belief in UFOs, Nostradamus, and the Illuminati. Unraveling the extraordinary genealogies and permutations of these increasingly widespread ideas, Barkun shows how this web of urban legends has spread among subcultures on the Internet and through mass media, how a new style of conspiracy thinking has recently arisen, and how this phenomenon relates to larger changes in American culture. This book, written by a leading expert on the subject, is the most comprehensive and authoritative examination of contemporary American conspiracism to date. Barkun discusses a range of material - involving inner-earth caves, government black helicopters, alien abductions, secret New World Order cabals, and much more - that few realize exists in our culture. Looking closely at the manifestions of these ideas in a wide range of literature and source material from religious and political literature, to New Age and UFO publications, to popular culture phenomena such as The X-Files, and to websites, radio programs, and more, Barkun finds that America is in the throes of an unrivaled period of millennarian activity. His book underscores the importance of understanding why this phenomenon is now spreading into more mainstream segments of American culture.   [brief]
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Title: The corporate practice of medicine: competition and innovation in health care
Author: Robinson, James C 1953-
Published: University of California Press,  1999
Subjects: Politics | Public Policy | Medicine | Economics and Business
Publisher's Description: One of the country's leading health economists presents a provocative analysis of the transformation of American medicine from a system of professional dominance to an industry under corporate control. James Robinson examines the economic and political forces that have eroded the traditional medical system of solo practice and fee-for-service insurance, hindered governmental regulation, and invited the market competition and organizational innovations that now are under way. The trend toward health care corporatization is irreversible, he says, and it parallels analogous trends toward privatization in the world economy.The physician is the key figure in health care, and how physicians are organized is central to the health care system, says Robinson. He focuses on four forms of physician organization to illustrate how external pressures have led to health care innovations: multispecialty medical groups, Independent Practice Associations (IPAs), physician practice management firms, and physician-hospital organizations. These physician organizations have evolved in the past two decades by adopting from the larger corporate sector similar forms of ownership, governance, finance, compensation, and marketing.In applying economic principles to the maelstrom of health care, Robinson highlights the similarities between competition and consolidation in medicine and in other sectors of the economy. He points to hidden costs in fee-for-service medicine - overtreatment, rampant inflation, uncritical professional dominance regarding treatment decisions - factors often overlooked when newer organizational models are criticized.Not everyone will share Robinson's appreciation for market competition and corporate organization in American health care, but he challenges those who would return to the inefficient and inequitable era of medicine from which we've just emerged. Forcefully written and thoroughly documented, The Corporate Practice of Medicine presents a thoughtful - and optimistic - view of a future health care system, one in which physician entrepreneurship is a dynamic component.   [brief]
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Title: Shoshaman: a tale of corporate Japan
Author: Arai, Shinya
Published: University of California Press,  1991
Subjects: Economics and Business | Japan | Literature in Translation | Fiction
Publisher's Description: Acknowledging no god but the corporate good, the shoshamen - high-powered professionals within Japan's integrated trading companies - serve as the unrelenting cogs of an economic machine. Or do they? Shoshaman takes us inside the world of Japan Inc. to explore the daily lives of the people who inhabit it. Written by a senior executive in a major sogo shosha, this absorbing novel reveals, as no textbook can, the strategies required to win the race to the top. It also makes painfully clear the ethical and psychological choices that such a race demands. The cast of characters is as varied as the corporate world itself, from the devoted Ojima, who has been passed over by the company, to the spirited Masako, who strikes out on her own. The hero, Nakasato Michio, finds that the road to success is long and perilous, as he tries to satisfy his ambitions while remaining faithful to his values.First published as Kigyoka sarariman in 1986 and made into a prize-winning television miniseries in 1988, the book has been acclaimed in Japan for the verisimilitude of its characters and situations. It offers a clear understanding of what it is like - in human terms - to survive and perhaps succeed within the confines of the Japanese corporation.   [brief]
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Title: Winners in peace: MacArthur, Yoshida, and postwar Japan 
Author: Finn, Richard B
Published: University of California Press,  1992
Subjects: History | Asian History | Japan | Politics
Publisher's Description: Singular for its breadth and balance, Winners in Peace chronicles the American Occupation of Japan, an episode that profoundly shaped the postwar world. Richard B. Finn, who participated in the Occupation as a young naval officer and diplomat, tells the full story of the activities from 1945 to 1952. He focuses on the two main actors, General Douglas MacArthur and Japanese Prime Minister Shigeru Yoshida, and details the era's major events, programs, and personalities, both American and Japanese.Finn draws on an impressive range of sources - American, Japanese, British, and Australian - including interviews with nearly one hundred participants in the Occupation. He describes the war crimes trials, constitutional reforms, and American efforts to rebuild Japan. The work of George Kennan in making political stability and economic recovery the top goals of the United States became critical in the face of the developing Cold War. Winners in Peace will aid our understanding of Japan today - its economic growth, its style of government, and the strong pacifist spirit of its people.   [brief]
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