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7 The Spread of Commercial Winegrowing
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The Missouri Germans

Cincinnati had sent out its influences in another direction too—down the Ohio to the Mississippi, up that river to St. Louis, and thence upstream along the Missouri to the German settlement of Hermann. Winegrowing of one kind or another was already a venerable activity in the central Mississippi basin. We remember the Jesuits of Kaskaskia, the reputation of whose vineyards Dufour had heard of in Philadelphia before the end of the eighteenth century. The early dominance of the French in the Mississippi Valley meant that many experiments by small communities and by individuals of that vinophile race—clerical as well as lay—were certainly made with both native and imported grapes. In the 1770s the French settlers at Vincennes on the Wabash made red wine of native grapes for their own consumption that gained a good report.[67] Dufour recorded that vines were growing well in the gardens of St. Genevieve, Missouri, below St. Louis.[68] Cahokia, another old French settlement, also made wine before the coming of the British. But these were strictly domestic efforts. The statement is repeatedly made that the French government in the eighteenth century forbade viticulture in its American territories for fear of injury to the home industry.[69] I have not found proof of this; if it is true, it expresses a fear for which, so far as the record shows, there was very little ground in fact. In Missouri, as in Ohio, a winegrowing industry waited upon the appearance of the Germans.

The flow of German emigration that reached Cincinnati in the 1820s moved through and beyond it to St. Louis and the Missouri Valley in the next decade. A large part of it had been attracted there by the idealized, romantic description of the region published in 1829 by Gottfried Duden, a wealthy German who was convinced of the evils of overpopulation in the Old World and sought a new beginning in the American West.[70] He bought a farm along the Missouri River in Warren County in the new state of Missouri and wrote of the rich pastoral beauties of the land in order to draw new settlers. They came in large numbers, hastened along by the repressive politics of the reaction to the revolutionary outbreaks on the Conti-


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nent in 1830. When they arrived, they found a wilderness not exactly like the smiling land of overflowing plenty that Duden had led them to expect, but neither did they fare badly. St. Louis and the lands along the Missouri for many miles to the west soon took on a distinctly German character.[71]

It was this fact that caught the attention of the directors of the Philadelphia Settlement Society (Deutsche Ansiedlungs-Gesellschaft zu Philadelphia ). This organization was formed in 1836 to carry out an ideal of German cultural nationalism by founding a colony in the remote West that should be German through and through in every particular.[72] The society sent an agent to the Missouri lands, and there, in the angle formed by the junction of the Gasconade and Missouri rivers, he bought some 11,000 acres for the society, which in turn sold the land to its stockholders. Settlement began in late 1837, and within two years Hermann, as the new town was called (after the German national hero Arminius who defeated the armies of Caesar Augustus), had a population of 450 souls: it was laid out with ambitious amplitude, its Market Street being deliberately made wider than Philadelphia's splendid Market Street by its visionary designers. They also included a "Weinstrasse" in the plan of the city's streets.[73] The difficulties of administering a frontier settlement from Philadelphia quickly led to a new arrangement, by which the Philadelphia Society's assets were transferred to the corporation of Hermann and the society dissolved. The aim of fostering a center of distinctively German culture was not abandoned. Hermann was substantially all German throughout the nineteenth century and was a center from which German settlement spread through east-central Missouri in Augusta, Washington, Morrison, and other towns.

The character of the immigrants was far higher than ordinary: most were men of education, and some were of high professional standing. Their distinction is crudely recognized in their local nickname of Lateinische Bauern —"Latin Peasants"—that is, farmers who could read the learned languages. Earlier, organized German settlements associated with winegrowing in this country were typically religious, on the model of the Pietists of Germantown in the time of William Penn, or of the Rappites in Indiana and Pennsylvania. The Hermannites, however, were thoroughly secular, inclining even, here and there, towards free thought. They cared more for literature, music, theater, and public festivals than for church. In Hermann, stores remained open on the Sabbath, and the early settlers did not trouble themselves to put up a church building, though they were quick to establish a theatrical society and to build a music hall.[74] It is perhaps no cause for wonder that a community so disposed should take to winegrowing and succeed at it as no one yet had succeeded.

The first settlers of Hermann had ventured west with the idea that they would become farmers on the wide prairies, but they found that the land their agent had bought was in broken, hilly, stony country, unfit for the agriculture they had in mind.[75] Viticulture was an experiment obviously worth trying, and though the long history of failure in this country was cause for skepticism, they had the current example of Longworth and his early successes as a hopeful sign to guide them.


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47
The Poeschel Winery building, erected about 1850, near Hermann, Missouri, by the first 
winemaker in the region. Even in the beginning the Germans built solidly. (From Charles 
Van Ravenswaay,  The Arts and Architecture of Germans in Missouri  [1977])

Inevitably—almost as a ritual gesture it seems—some vinifera vines were tried before the end of the 1830s.[76] But the Hermannites were quick to accept the implication of Longworth's work and turned to the native varieties, using cuttings obtained from Cincinnati.[77] The first cultivated grape to produce at Hermann was an Isabella vine planted by Jacob Fugger that fruited in 1845. The first wine, from Isabella grapes, was made in 1846 by Michael Poeschel;[78] there were already 150,000 vines set out in Hermann then, and the economic promise was such that the town established a nursery for vines and offered land for vineyards on extravagantly easy terms.[79] The responses were immediate and strong: six hundred "wine lots" were snapped up, and by 1848 Hermann commenced its era of commercial winemaking with a modest but symbolically important production of 1,000 gallons of wine. The occasion was marked in good German style by a Weinfest that fall. The town cannon was fired in honor of Bacchus, and a steamboat-load of ladies and gentlemen from St. Louis came to join the festivities:[80] the rumor of wine spread instantly through that region, proof of the eagerness with which it was


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hoped for. One of the St. Louis gentlemen, a lawyer named Alexander Kayser, was inspired to offer three premiums of $100 for the best specimens of Missouri wine, the first of which was gained in 1850 by a catawba of vintage 1849 from the vineyards of Hermann.[81]

Though the Isabella was the first variety to be used, it satisfied no one. Other varieties were soon tried: the first Catawba crop was produced in 1848; the Norton began to be cultivated around 1850, the Concord in 1855.[82] When mildew and rot began to devastate the Catawba vineyards, as they quickly did, the Germans along the Missouri, unlike their compatriots along the Ohio, had acceptable alternatives to turn to. The Concord, thanks to its tough, productive nature, was not long in occupying the largest share of the acreage in vines, but Hermann would never have established a reputation for wine if it had had only the Concord. The variety for quality was the Norton, a seedling grown by Dr. D. N. Norton, of Richmond, Virginia, before 1830. It had been tried without much enthusiasm in various places, including the vineyards of Cincinnati, where Longworth pronounced that it was good for nothing as a wine grape.[83] The growers at Hermann, however, could venture to disregard the great Longworth's judgment, for their need was desperate. Thus when a Herr Wiedersprecher brought Norton cuttings from Cincinnati, they gave them a trial. To Jacob Rommel belongs the honor of producing the first wine from Norton at Hermann.[84] Thus the Norton caught on in Missouri at a time when the Catawba crop had already been repeatedly damaged by the diseases to which it is vulnerable and the growers were casting about for something to take its place.[85]

A black grape, the Norton yields a dark and astringent wine without foxiness, capable of developing into a sound and well-balanced table wine. Yet the early practice at Hermann was apparently to ferment on the skins for only one or two days and thus to produce wine more pink than red.[86] This was reportedly done to avoid excess astringency. By 1867 the Missourians had learned enough about handling the Norton to please at least one discriminating critic. The philanthropist and writer Charles Loring Brace, reporting on his disappointment with the wines of California that he had sampled on a tour of that state, concluded that "no red wine has ever been produced in America equal to that made by the Germans of Missouri from [the Norton]."[87]

The prominence of the Norton at Hermann links the region with Virginia and the South rather than with Ohio and the northern tradition of white winemaking in the eastern United States. For white wine, the winemakers of Hermann also used a southern grape, the Lenoir. The Catawba persisted, too, but subject to the same wild ups and downs in annual yield, the effect of disease, that plagued the variety at Cincinnati.[88]

By 1855 Hermann was surrounded by 500 acres of vineyards and was producing enough beyond local demand to be able to send wine up the Ohio River to the wine houses of Cincinnati, where Missouri catawba was added to the wine of Cincinnati.[89] By 1861 the volume was great enough to justify the establishment of a large-scale winery at Hermann, built by Michael Poeschel, Hermann's first wine-


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48
The Norton grape, originally found in Virginia, came into its own in the vineyards 
of Missouri in the years just before the Civil War. It is that rare thing, a native grape
 from which an acceptable red wine can be made. (Painting by C. L. Fleischman, 1867;
 National Agricultural Library)

maker, and his partner, John Scherer.[90] This firm, which grew to be the largest winery outside of California, operated until Prohibition, and has, since 1965, been put back into the production of native wines.

The Civil War slowed agricultural development at Hermann, as it did along the Ohio. Nevertheless, the winegrowing industry continued a modest expansion. The Hermann vineyardists exhibited thirty-five varieties of grapes at the Gasconade County Fair in 1862—the only fair held in Missouri that year.[91] The war did brush the town, for the wine in George Husmann's cellar was all drunk by General Sterling Price's Confederates when they raided the town in October 1864. At the end of the war, Hermann had about a thousand acres of vines, more than


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half of which were not yet in bearing. The preceding season had yielded 42,000 gallons of wine. And the demand for cuttings from the nurseries of Hermann exceeded their capacity: some two million went out that year. Winegrowing was now spread far beyond Hermann, touching almost every corner of the state, and moving into Illinois and Kansas, the states flanking Missouri on east and west. Augusta in nearby St. Charles County, another center of German settlement, was producing a significant quantity of wine in the 1860s[92] (after many years of dormancy, wine production has been resumed at Augusta). After the war, then, winemaking around Hermann was ready to enter on a steady prosperity that lasted down to Prohibition.

One may ask why Hermann, on river lands not much different from those around Cincinnati, should have succeeded in setting up an industry that long outlasted the one created by Longworth at about the same time? The most obvious, and perhaps most important, reason is that the Germans did not invest everything in the Catawba and so could survive its failure. They had tried other varieties with success that came before they could grow disheartened, as the Germans of Cincinnati had been disheartened. Another reason, less apparent, and much more difficult to demonstrate, lies in the character of the Missouri Germans. They were not tenant farmers but independent proprietors, prepared to take an experimental and scientific interest in viticulture. Perhaps it is significant that many of the pioneers were not Rhinelanders or South Germans like Rapp's Württembergers, but Hessians and Prussians, without experience of winegrowing in Europe. Hermann's first winemaker, Michael Poeschel, for example, was a north German who had no knowledge of grape culture; on the other hand, those who briefly and futilely tried vinifera at Hermann were Rhinelanders, another instance of Old World experience as a handicap in the new.[93]

As for the Missouri Germans' scientific disposition, that is shown in the work of developing new varieties and in the quantity of technical writing devoted to viticulture for which Missouri was remarkable in the nineteenth century. The philanthropic and literary farmer Friedrich Muench, of Washington, Warren County, a man trained to the Lutheran ministry in the University of Giessen and one of the original emigrants attracted by the blandishment of Gottfried Duden's description of the Missouri country, published the earliest treatise that I have found issuing from the Missouri German community.[94] His "Anleitung zum Weinbau in Nordamerika" ("Directions for Winegrowing in North America") appeared in the Mississippi Handelszeitung in 1859; a later version in book form appeared at St. Louis in 1864 as Amerikanische Weinbauschule ; this went through three editions, and was translated in 1865 as School jar American Grape Culture: Brief but Thorough and Practical Guide to the Laying Out of Vineyards, the Treatment of Vines, and the Production of Wine in North America . Muench, or "old Father Muench" as he grew to be called, had been growing grapes since 1846 and continued to do so until 1881, "when he was found dead among his beloved vines, one fine winter's morning of that year, with the pruning shears still in his hand, in his 84th year."[95] Something of Muench's high-minded style may be had from this passage in his School for American Grape Culture :


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Friedrich Muench (1798?—1881), trained as a Lutheran minister in Germany, typified the 
enthusiastic style of the German winegrowers of Missouri. "With the growth of the grape," 
he wrote, "every nation elevates itself to a higher degree of civilization." The winery he 
founded in Augusta, Missouri, is in operation today. (State Historical Society of Missouri)

If it prove but moderately remunerative, the vine-dresser, free, lord of his own possessions, in daily intercourse with peaceful nature, is a happier and more contented man than thousands of those who, in our large cities, driven about by the thronging crowd, rarely attain true peace and serenity of mind. With the growth of the grape every nation elevates itself to a higher grade of civilization—brutality must vanish, and human nature progresses. (P. 11)

Before Muench's book appeared, another essay on viticulture was published at Hermann by a second and more important writer, George Husmann, whose An


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George Husmann (1827—1902), a pioneer winegrower at Hermann, Missouri, 
was one of the most devoted proselytizers in the cause of the grape in the 
nineteenth century. A viticulturist, winemaker, nurseryman, writer, and professor 
of horticulture in Missouri, he ended his days as a winegrower in California's 
Napa Valley. (State Historical Society of Missouri)

Essay on the Culture of the Grape in the Great West came out in 1863.[96] Husmann, whose father had been a shareholder in the society that founded Hermann, was a north German like Poeschel and Muench, not a Rhinelander.[97] He thus inherited no tradition of Old World winemaking, but had to learn his craft under native frontier conditions. His next publication was The Cultivation of the Native Grape, and Manufacture of American Wines , published in New York in 1866. This book, written as the Civil War was ending, is filled with a kind of visionary excitement over the prospects of a new viticulture in a newly united country, which may in part help to account for its success. In successive editions and under various new titles, it became one of the standard works on the subject, remaining in print well into this century.

The special emphasis of Husmann was on the power of the winemaker to control his work precisely. He explains the use of both the saccharometer and the


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acidimeter, by which the winemaker can know exactly how much sugar and how much acid, the two key ingredients in the raw material of wine, he has to work with. Husmann is also frankly on the side of the winemakers who make no bones about adding sugar to a deficient juice and water to an over-acid juice. The object is to reach an ideal balance of sugar and acid; with the help of analytic instruments, Husmann argued, no winemaker need ever be at the mercy of a bad season. His instructions lean heavily on the work of the German chemist Dr. Ludwig Gall, whose "Practical Guide" had been translated in 1860 for publication in the U.S. Patent Office Report, the forerunner of the reports of the Department of Agriculture. There is no doubt that Husmann exaggerates the quality of the wine produced by his methods; he was writing more as a chemist than as a traditional winemaker, and he did not go uncriticized. But, as he very sensibly maintained, since the eastern grower more often than not was compelled to work with fruit low in sugar and high in acid, the choice was simply between making a "natural" wine unfit to drink and an "artificial" wine that was quite palatable—and profitable.[98]

In 1869 Husmann founded a monthly journal called The Grape Culturist at St. Louis, the first to be devoted to the subject in this country. Though it expired in 1871, that it could have been born at all and then have survived for three years is some measure of the status of winegrowing in the Mississippi Valley. It was also evidence of the literary and technical culture of the Germans. The publisher of the magazine was Conrad Witter, a St. Louis German who advertised that he kept a "large assortment of books treating of the culture of grapes and manufacture of wines."[99] It is hard to imagine any other region in the United States at this date in which such a stock of books might have been offered in the hope of sale.

The Missouri Germans were soon at work developing new grapes for western conditions; indeed, they were among the very first in America to carry on sustained trials in grape breeding. Jacob Rommel, who was taken by his parents to Hermann in the year of its founding, began work with native seedlings around 1860 and produced a number of varieties that had some recognition in their day.[100] He was looking for vines that had hardiness against the continental winters of the Midwest, resistance to the endemic fungus diseases, and productiveness enough to be profitable, and he sought these qualities in a series of seedlings derived from a riparia-labrusca ancestor. One at least of Rommel's seedlings, the Elvira, a white grape yielding a neutral white wine favored for blending, is still grown commercially in eastern vineyards, mostly in New York and Missouri. In Canada it had a great success, and it was still the most widely grown variety in the vineyards of Ontario as late as 1979.[101] It is, or was, occasionally met with as a varietal, but more often anonymously as part of a sparkling wine blend. Nicholas Grein, called Papa Grein by the younger generation of Hermannites, also introduced a number of riparia-labrusca seedlings, the best known of which is the Missouri Riesling, still cultivated to some extent in the state of its origin (and often confused with Elvira).[102] It has a strong resistance to black rot for an American variety.

By far the most distinguished scientific contribution to viticultural knowledge


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51
Dr. George Engelmann (1809—84) was the leading physician in St. Louis, and, 
at the same time, a botanist of international distinction; Engelmann was the most
 expert of American ampelographers in the nineteenth century. His career illustrates
 the high achievement of the Missouri German community. (State Historical Society 
of Missouri)

made by the Missouri German community came from Dr. George Engelmann (1809-84), an M.D. from the University of Würzburg whose passion was botany.[103] He came to the United States in 1832 as agent for his uncles, who wanted to find investments in the Mississippi Valley. Settling in St. Louis, he became the most sought-after physician in the city, yet still found time to keep up his original work in botany, to carry out observations in biology, meteorology, and geology, and to found the St. Louis Academy of Science. Only a fraction of his work was devoted to grapes, but that is nevertheless an important fraction. He published a number of


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52
The 1875 edition of the catalogue of Bush & Son & Meissner; it later grew
 to include a "grape grower's manual," was translated into French and Italian, 
and was used as a textbook in American agricultural schools. (National 
Library of Agriculture)

brief articles on the classification of native varieties, beginning with "Notes on the Grape Vines of Missouri" in 1860 and ending with an essay on "The True Grape Vines of the United States" in 1875. This appeared as part of the encyclopaedic and learned catalogue of Bush and Son and Meissner, a leading Missouri nursery founded in 1865 by Isidor Bush (not a Missouri German but a Prague-born Austrian).[104] The catalogue passed through numerous editions and was used rather as a text book than as a commercial list; it was even translated into French and Italian. Engelmann's description and classification of the native vines was the scientific standard for his time: on his death it could be said that "nearly all that we know


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scientifically of our species and forms of Vitis is directly due to Dr. Engelmann's investigations."[105]

When Engelmann first came to the United States, he made his way to a settlement of Germans on the Illinois side of the Mississippi, about twenty miles east of St. Louis. Here he had some connections, and here he made his base of operations while he explored and botanized before settling down to his medical practice. This was the region of the old French settlements, where grape growing had long been familiar, so familiar that even the American settlers readily took it up. Gustave Koerner, another German immigrant, a friend of Engelmann's, and later a distinguished lawyer, and a friend and political supporter of Lincoln's, recalled what he, Engelmann, and their friends found as they travelled for the first time to Belleville in 1833. Stopping at a farm, they were pleased to find Isabella grapes growing on the trellised house; even better, the farmer offered them a drink of his wild grape wine. "It was really very good," Koerner remembered, though sweetened a bit by added sugar, "the American having no liking for wine unless it is sweet."[106] The Germans themselves, when a group of them settled around Belleville, began at once to grow vines, and long continued to do so. Years later Koerner remembered giving a visiting German poet, who had said disparaging things about American wines, some "old, well-seasoned Norton Virginia Seedling" from the vineyard of a neighbor:

He drank it with great gusto, remarking that it was a very fine wine; he supposed, he said, it was Burgundy. When I laughingly told him it was St. Clair County wine, he would hardly believe me. . . . I must do him the justice, however, of saying that good Norton has really the body of Burgundy, and can never be taken for Bordeaux.[107]

One of the most prominent men among the Belleville Germans was Theodore Hilgard, who had been a lawyer, judge, and man of letters in Zweibrucken and who, after emigrating to Illinois, produced a wine there that he fondly called "Hilgardsberger."[108] More important for this history, Hilgard's son, Eugene, became professor of agriculture at the University of California, director of the Experiment Stations, and dean of the College of Agriculture, positions in which he made contributions of the first importance to the winegrowing of California.[109] He is thus another claim to the historical importance of the Latin Peasants settled in the region of which St. Louis is the center.

St. Louis itself—including St. Louis County—with its layers of French and German history, has been a scene of winemaking since very early times, as these things are measured in American history. The first St. Louis wine on record was made for church use by the Jesuits of St. Stanislaus Seminary at Florissant, north of the city, in 1823; they later developed commercial production as well, and continued the business down to 1960.[110] The earliest purely commercial winery in St. Louis was the firm called the Missouri Wine Company, founded in 1853. It constructed underground cellars for storage (they still survive in downtown St. Louis) and went into business not only in Missouri wines but in wines from Ohio.[111] The


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well-known Cincinnati vineyardist Robert Buchanan, for example, sold his vintages of 1855 and 1856 in bulk to the Missouri Wine Company.[112] So the traffic in wine between Missouri and Ohio was a two-way street; we have seen that Hermann sent some of its wine up the Ohio to Longworth in Cincinnati, while Buchanan was shipping downstream to St. Louis. The Missouri Wine Company was advertising its sparkling catawba in the St. Louis papers in 1857, and the probability is that this was Ohio wine. Another interesting, but indistinct, St. Louis enterprise was carried out by Isidor Bush's partner, Gustave Edward Meissner, who planted 600 acres of vines on Meissner's Island, below the city.[113] These may have been intended as a nursery planting; in any case, no wine production is recorded from Meissner's Island.

The main claim of St. Louis to a place in the history of wine in America rests with the American Wine Company, which took over the Missouri Wine Company in 1859 and, through many changes of fortune, persisted up to the early years of World War II. The president was a Chicago hotelkeeper and politician named Isaac Cook, who, despite the struggles of political faction in Illinois, still managed to take an interest in wine as both a connoisseur and a producer. In 1861 he left Chicago for St. Louis, and built up the American Wine Company to a leading place in the American trade.[114] The main stock in trade was called Cook's Imperial Champagne, a label still in use, though it has passed through various hands and been applied to wines of various origins in its more than a hundred years of currency. Under Cook, the American Wine Company bought vineyards in the Sandusky region of Ohio, and though the finishing of the wine was carried out in St. Louis (in the cellars originally built for the Missouri Wine Company), the history of the business belongs perhaps more to Ohio than to Missouri. The American Wine Company also dealt in such wines as Missouri catawba and Norton.

Missouri is the farthest western reach of winegrowing at this stage of American history (excluding for the moment California and the regions of Spanish-American cultivation in the Southwest). After recounting all the early trials and modest successes in Missouri we may glance briefly, by way of reminder, at the obstacles that the pioneers had to face, and that their successors still face. They cultivated a region at the heart of a continent, untempered by any great body of water. The winter cold there sweeps down from the arctic regions of Canada, or off the high mountains and high plains that form the western, windward, edge of the Missouri basin. Even the hardiest grapes may expect to be killed to the ground from time to time in the freezes that flow from these sources. Phylloxera is at home here. Not too far to the south and east is the home of Pierce's Disease. Mildews, both powdery and downy, are alternately favored by heat and by damp; black rot is always present. If the early growers had known all this, would they have ventured at all? In any case, they did not know, and they did venture. The reviving efforts to establish a significant viticulture in Missouri today have an honorable pioneer tradition behind them of successful struggle against very tough odds.


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