Health Claims (1700 Series) | 1700.01. | Burgard J. [Request to develop a campaign to bring the industry side of the smoking and health controversy to the public through product advertising.] Memo to R. Pittman, August 21, 1969. | 1700.02. | Objectives. List, 19?? | 1700.03. | Come Up to Kool. Advertisement, 19?? | 1700.04. | [List of advertising themes for various cigarette brands between the 1930s and 1960s]. List, 19?? | |
― 467 ― | 1701.01. | [Concerning refinement of Low Tar by Special Blend concept boards for advertisements.] Letter to R. Parker, February 14, 1977. | 1702.01. | [Minutes of strategy meeting on Barclay and epidemiology studies; may be incomplete.] Minutes, July 17, 1985. | 1703.01. | [Chronology of advertisements and media coverage of Viceroy cigarettes, 1950–1956.] 19?? | 1703.02. | Historical VICEROY Positioning and Campaigns. 19?? | 1704.01. | Viceroy [brand history, 1936–1956]. 19?? | |
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