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Health Claims (1700 Series)

 

1700.01.

Burgard J. [Request to develop a campaign to bring the industry side of the smoking and health controversy to the public through product advertising.] Memo to R. Pittman, August 21, 1969.

1700.02.

Objectives. List, 19??

1700.03.

Come Up to Kool. Advertisement, 19??

1700.04.

[List of advertising themes for various cigarette brands between the 1930s and 1960s]. List, 19??


467
 

1701.01.

[Concerning refinement of Low Tar by Special Blend concept boards for advertisements.] Letter to R. Parker, February 14, 1977.

1702.01.

[Minutes of strategy meeting on Barclay and epidemiology studies; may be incomplete.] Minutes, July 17, 1985.

1703.01.

[Chronology of advertisements and media coverage of Viceroy cigarettes, 1950–1956.] 19??

1703.02.

Historical VICEROY Positioning and Campaigns. 19??

1704.01.

Viceroy [brand history, 1936–1956]. 19??


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