Preferred Citation: Musser, Charles. Before the Nickelodeon: Edwin S. Porter and the Edison Manufacturing Company. Berkeley:  University of California Press,  c1991 1991. http://ark.cdlib.org/ark:/13030/ft3q2nb2gw/


 
5 Producer and Exhibitor as Co-Creators: 1897-1900

Porter and the Eden Musee After the War

Once the Spanish-American War ended in early August 1898, the number of Manhattan theaters showing moving pictures steadily declined. During the last week of August, films were still advertised for five theaters, in October for only


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four. By early November Proctor's Pleasure Palace had dropped its exhibition service, "much to the relief of the regular patrons."[107] Only Keith's and the Eden Musee were still boasting moving pictures in mid December. The Musee remained the sole Manhattan venue offering 35mm motion pictures as a permanent part of its programming. With audiences tired of war films, the Eden Musee began to show different kinds of subject matter, including views of foreign lands.[108] Elmore and Porter continued to feature Panorama of the War , but alternated it with a program of comic scenes early in December, a series of Christmas views during the holidays, and "illusions and reproductions of fairy tales" in mid January.[109] Even when not seeing war films, the Musee's patrons enjoyed thematically structured programs, which made its exhibitions distinctive.

New material relating to the American occupation of Cuba provided occasionally popular attractions. "For several days an artist of the Musee has been in Havana gathering interesting scenes," announced the Musee at the beginning of the new year. "He will remain there for several weeks and when the U.S. takes formal control on January 1st, he will make pictures of the stirring scenes, including the novelty of the flag over Morro Castle. The Govt. has given the artist permission to use forward positions."[110] Two surviving films, General Lee's Procession, Havana and Troops at Evacuation of Havana , show American troops marching through the streets of the former colonial capital.

The Opera of Martha , which Paley had shot almost a year earlier, was also presented for the first time in January. The Castle Square Opera Company, which had performed the opera at New York's American Theater early in 1898, probably provided the actors and even the sets.[111] With The Passion Play of Oberammergau and then the war films drawing large crowds, the Musee had delayed its exhibition. Publicity announced that "The entire second act of 'Martha' will be reproduced by the moving picture machine. As the pictures are shown the music is sung from behind the screen."[112] The picture "consisted of five scenes about 1,300 feet in length: 1. Duet outside the Inn, 2. Quartette in- side the Inn, 3. Spinning Wheel Chorus, 4. Martha singing 'Last Rose of Summer,' and 5. Goodnight Quartette. The film shows a quartette of well-known opera singers acting and singing their parts in this ever popular opera."[113]The Opera of Martha , like The Passion Play , was an extended effort at filmed theater. The exhibitor's sound accompaniment, however, was not presented in front of the screen by a lecturer explaining the images, but from behind the canvas to heighten the illusion of reality by synchronizing voice to the image. Today it can be considered an early form of dubbing. In July 1899 Richard Hollaman sold this film, along with The Passion Play , to Thomas Edison for $1,000.[114]

During the winter and spring of 1899, the Musee revived old programs and showed news films of noteworthy events. Travel scenes, humorous vignettes, and historical subjects were exhibited in programs grouped by genre, with two


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different groupings exhibited alternately during a week. By the spring, "mysterious" films were receiving extensive press attention. These trick films, particularly Georges Méliês' "Houdin films,"[115] were the perfect antidote for a year of war topicals. Many gave "an illusionary or supernatural effect," while others were declared to be "exceedingly humorous."[116] Méliês' creations remained popular at the Eden Musee throughout the year, culminating in Cinderella , which was shown over the Christmas holidays.

While working at the Eden Musee, Porter continued to manufacture motion picture equipment. During the summer of 1899, he built "the cameras, the printing machines and projecting machines for the Palmer-McGovern Fight."[117] These were made for the American Sportagraph Company, which carefully emulated the Veriscope organization. The Veriscope Company had filmed the Corbett-Fitzsimmons fight in March 1897 using a special-sized film that required its own cameras, printers, and projectors.[118] This gave the Veriscope Company absolute control over its exhibitions and generated large profits from its numerous road shows. The American Sportagraph Company hoped for the same good fortune, and Porter's equipment was well suited to the challenge. The sportagraph had a special large-size film that yielded a superior image. It could run on either direct or alternating current, weighed only thirty pounds, and could be set up in less than an hour.[119] Porter's experience as a traveling exhibitor and his knowledge of various projecting machines enabled him to produce a sophisticated instrument that avoided many of its predecessors' shortcomings.

The sportagraph's main attraction was the fight between "Pedlar" Palmer, the bantamweight champion of England, and Terry McGovern, the bantam-weight champion of America. They were to meet on September 11, 1899, at the Westchester Athletic Club in Lake Tuckahoe, New York—a convenient fifteen miles by railroad from midtown Manhattan. The fight was expected to be "one of the greatest boxing matches ever engaged in."[120] With the fight as its headline attraction, the American Sportagraph Company also planned to show "photographic reproductions of noted horse, Bicycle, foot and yacht races, sculling matches, wrestling contests and other outdoor exercises and amusements with the stars of the sporting world as contestants."[121] Between the various moving pictures, high-class vaudeville acts were to be given "to make one of the strongest two and a half hour shows on the road."[122]

When the weather on September 11th was overcast, making it impossible to take pictures, the organizers postponed the fight. "Now, we have contracted to show the pictures in all parts of the world, and you can realize what a loss it would mean to go on without them," promoter Gray explained. "I am sure the public will rightly see how I stand in the matter."[123] The dispirited, but surprisingly understanding, crowd left, only to return the following day, when the cameras and eight thousand people watched Terry McGovern, "the pride of


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South Brooklyn," defeat his opponent in two minutes and thirty seconds, less than a round. The fight was a major disappointment to boxing aficionados. Lacking its headline attraction, the American Sportagraph Company fell into oblivion. The Palmer-McGovern pictures, with their odd-sized film gauge, received no commercial distribution whatsoever. Philadelphia filmmaker Sigmund Lubin usurped the limited market for this subject by marketing a "reproduction of the fight showing the introduction, full fight and knockdown" in less than 400 feet.[124] If, as seems likely, Porter and the American Cinematograph Company were financially involved in this venture, they suffered a serious setback.

Porter had little time to ponder the sportagraph's failure, since the Eden Musee was preparing for Admiral Dewey's triumphal arrival in New York City on September 27th:

The Eden Musee will add much to the Dewey celebration. For months its artists and sculptors have been at work arranging pleasing surprises. The interior of the Musee has been changed in many respects, and new war groups and war scenes in wax will cause the Musee to look like the interior of an arsenal. The Cinematograph will give hourly exhibitions of moving pictures taken in Cuba, Porto Rico and the Philippines. The whole front of the Musee Building will be arranged in the form of a mammoth battleship. From the top of the front will arise a mast similar to that of a warship. Nearly forty feet above the building will be a turret, in which will be two sailors with rapid-firing guns. At the sides of the top will be other sailors, apparently on deck. On each side of the front will be a mammoth gold eagle. In the center will be a still larger eagle which will measure thirty feet from tip to tip. Over 10,000 yards of flags and bunting will assist in carrying out the form of the battleship. Each entrance to the Musee will be arranged as the gangway of a battleship. Over each door will be the name of the warship represented.[125]

This coordinated programming, built around a particular event, was characteristic of the Musee, distinguishing it from the more common vaudeville format of entertainment, with its emphasis on variety.

James White, having long ago returned from his Far Eastern voyage, organized the Edison licensees so they could effectively cover the celebration. Altogether the Edison Company put eight camera crews in the field.[126] White reserved for himself the honor of filming Dewey on board his ship. The resulting pictures, Admiral Dewey Receiving the Washington and New York Committees and Admiral Dewey Taking Leave of Washington Committee on the U.S. Cruiser "Olympia " (taken on September 28th), were shown the following day and given special attention:

As a compliment to Thomas A. Edison, Admiral Dewey gave permission for taking Cinematograph pictures of the visit to the Olympia of the Reception Committee and Gov. Roosevelt. The picture is shown at each of the performances at the Eden Musee to crowded audiences, and has elicited storms of applause. Admiral Dewey is seen pacing the deck awaiting the committee and the Governor. The clearness of the picture


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brings the spectator side by side, as it were, with the hero of the day. His every movement is as clearly defined as is his greeting of the committee and the Governor as they step on the deck of the Olympia from the ladder swung by the side of the vessel.[127]

"Interesting views of the land and naval parades" were added later in the week.[128] The Musee, like the Edison Company, recognized that flag-waving and a sympathetic treatment of America's imperial adventures reaped rewards at the box-office.

The end of the Dewey celebration merged with the beginning of the America's Cup races, as the Columbia easily retained the cup in a three-race sweep. This testament to American know-how received daily front-page coverage by the newspapers. Correspondingly, films of these races were thrown on the Musee's screen shortly after the sailing duels were over. "Instead of the whole race being shown at once, it is shown in a series of four pictures of several minutes length each," reported the Mail and Express .[129] Some historians have suggested that Porter took these films of the America's Cup as well as other subjects while he worked at the Eden Musee.[130] Yet Porter, who frequently acknowledged his activities as a moving picture operator and camera builder, never mentions working as a moving picture photographer at this time. It is possible, even probable, that he participated in filming such major news events as the Dewey celebration, but if Porter worked as a cameraman, it must have been sporadically and of little importance. Attributions of film authorship to Porter during 1898-1900 are, for this reason, highly suspect. Two other possibilities seem more likely. Paley, in his continuing association with the amusement center, may have taken the pictures, or the Musee may have made special arrangements to acquire copies of the subjects being taken by American Vitagraph.

In the second half of 1899, motion picture exhibition underwent a significant change that had serious implications for both the Eden Musee and the Edison Manufacturing Company: 35mm moving pictures became a permanent feature at many Manhattan vaudeville houses. Biograph had remained on the bill at Keith's since the Spanish-American War, but that situation was unique. Then in mid June, Vitagraph began to show films at Tony Pastor's, where it would remain for the next nine years. The exhibition service presented its own exclusive films of the boxer James Jeffries in training and the Dewey celebration. "The American Vitagraph has been excelling in enterprise during the past week," reported the New York Clipper . "Several views were taken of the Olympia and projected here the evening of the same day, and the Dewey land parade was seen on Saturday evening, five hours after the views were taken."[131] This practice continued with the America's Cup races.

Proctor's theaters did not have films on their bills. For the Dewey celebration, they showed lantern slides of the events. For the America's Cup races, the positions of the boats were reported to Proctor's theaters by wireless and charted


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on immense maps between acts. Such maps were useless in the evenings, when most patrons attended the theater, since the viewers already knew the outcome. Responding to commercial pressures from both the biograph at Keith's and the vitagraph at Pastor's, F. F. Proctor hired Edison licensee William Paley to provide his theaters with an exhibition service. Possessing several theaters, the vaudeville entrepreneur offered Paley inducements that the Eden Musee could not match. On October 9th Paley premiered his kalatechnoscope at Proctor's 23rd Street Theater, a few doors away from his old employer. Two weeks later he was exhibiting at Proctor's Pleasure Palace on Fifty-eighth Street. There the cameraman set up an office and production facility, enabling him to process film and get it on the screen with maximum speed. The Burning of the "Nutmeg State, " taken on October 14th, was shown on the very day of the disaster. Within a month the kalatechnoscope was also at Proctor's theater in Albany, New York, and in Philadelphia. In the trades, Proctor manager J. Austin Fynes announced that Paley's film service was booked for an indefinite run, and it remained at Proctor's houses into the nickelodeon era.[132]

The most prominent vaudeville managers had recognized that film companies needed steady commercial outlets if they were to retain the necessary staff and resources to cover important news events. By late 1899 New York papers were advertising film showings in seven or more theaters, at least six of which presented vaudeville.[133] These changes had an enormous impact on the Eden Musee, which was deprived of its role as the only permanent exhibition venue for 35mm film in New York. Furthermore, the Musee no longer possessed its own production capabilities. Meanwhile, the leading vaudeville exhibition services—Biograph, Vitagraph, and Paley's kalatechnoscope—were establishing reputations by exhibiting their own exclusive films in a timely fashion.

Not long after these developments, Porter left his position at the Eden Musee to become a traveling motion picture exhibitor. In a later deposition Porter observed: "In the summer of 1900 I went on the road with a show of my own."[134] This may well have been motivated by the realization that the Musee's role was no longer as central as when Porter had arrived. In any case, traveling with a black tent, playing carnivals and fairs, culminated Porter's career as an exhibitor.[135] With a selection of films and some slides, he tested his abilities as a showman against many different kinds of audiences. As he had done for the previous four years, Porter saw what people enjoyed and learned to get the most out of his modest resources. Yet now at the age of thirty, his apprenticeship in this area was about to end.


5 Producer and Exhibitor as Co-Creators: 1897-1900
 

Preferred Citation: Musser, Charles. Before the Nickelodeon: Edwin S. Porter and the Edison Manufacturing Company. Berkeley:  University of California Press,  c1991 1991. http://ark.cdlib.org/ark:/13030/ft3q2nb2gw/