An Overview
After establishing the dimensions of the Evangelical and Catholic propaganda efforts in chapter 1 and situating Luther's own extraordinary contribution into this larger context, the focus turns to the earliest years of the public discussion and debate. Chapter 2 examines
the first impression readers were likely to have received from Luther's earliest Strasbourg publications. While pastoral and devotional for the most part, these early treatises nevertheless offered a serious challenge to traditional clerical authority. They also laid the foundation for the special charisma that Luther later enjoyed, establishing him in the public eye first as an earnest and constructive pastor and man of the Bible concerned above all for the religious well-being of the laity. Luther made his appearance in the vernacular press as the angry critic of the papacy only after this first impression had been well established.
When we speak of the message that readers were likely to have received from Luther's early vernacular publications, the qualification "likely" is crucial. When we deal with the issue of reception—how people understood what the press had to say about Martin Luther and his message—we rarely have access to the final recipients of the message. Most heard the message, and preaching and conversation are ephemeral. Even of those who read his message as it came from the presses, most never put their reaction into a form that historians today can read, except perhaps in the ambiguity of their action. In this and subsequent chapters we do explore how other publicists at least received and re-presented Luther and his message in their own publications. Even this limited information about reception can tell us a great deal about Luther's message and the transformations it underwent.
In the fall of 1520 Strasbourg readers were offered by their presses for the first time a series of polemical writings by Luther attacking the papacy and many traditional beliefs. Strasbourg readers also were able to purchase for the first time locally produced attacks on Luther and defenses of the traditional faith. Chapter 3 explores the ways in which Luther's image and message took on greater, even contradictory valences. Luther was more than an earnest reformer; he was also a rebel, and his rebellion consisted in no little part in his decision to air matters of religion before the "ignorant common people." The authority of Scripture was juxtaposed to the authority of the pope, Scripture was called upon to discredit the papacy and sustain it, and the public debate itself was cast as a challenge to governing authorities. The medium of multiple copies of cheap agitatory pamphlets reinforced the message of lay involvement, much to the distress and disadvantage of Catholic publicists. These defenders of the old faith found themselves propagating the very views that they deplored.
The trickle of published defenses of Luther became a flood in 1521–1522. As Catholic authors took to the Strasbourg press to de-
nounce and debate with Luther, other authors mounted spirited published defenses and reinforced his attack on the traditional church. Luther was described and redescribed in special terms, drawn from popular tradition and Scripture. Gradually, he was gaining that special charisma that would so shape the direction of Lutheranism and Protestantism generally. All these authors understood themselves as Luther's defenders and supporters, rallying under the banner of Scripture alone and arrayed against a papal tyranny if not in fact a papal Antichrist. Nevertheless, the message they associated with his name showed surprising variety and even contradiction. Chapter 4 examines this early apologetic literature, explores the growing dimensions of Luther's public persona, and plumbs the depths of the diversity this early literature illustrates. As we shall see, Luther's early support in the Strasbourg press depended in no small part on a fateful misunderstanding of what he was all about.
In September, 1522, Luther published his most influential work, his translation into German of the New Testament. Concerned by what he viewed as misreadings of the sacred text, and alarmed by the misunderstandings found among those who professed to be his supporters, Luther arrayed within his German New Testament a panoply of techniques to guide the reading of this crucial text. Chapter 5 surveys the distribution of this publication and explores the techniques of preface, marginalia, translation, and the like, employed by Luther to guide the reader. The authority of "Scripture alone" was being subtly subverted by printing itself. Not only was Luther deploying all the guides he could to the right understanding of Scripture, he was unwittingly inviting a greater diversity in how the Scriptures were read and understood by making the New Testament and later the Old Testament available to a large reading public. These developments in no way invalidate Luther's theological conviction that Scripture interprets itself, but they do point to a central irony in the Reformation redefinition of doctrinal authority, an irony not lost on its Catholic critics.
Propaganda campaigns work best when all the publicists pull together and the audience does not receive a contradictory message. Such is the ideal, but reality often falls short. In the fall of 1524, Luther's colleague and, as the reading public saw it, collaborator, Andreas Bodenstein von Karlstadt, issued a series of attacks on Luther regarding the proper understanding of the Lord's Supper. Chapter 6 examines this public rupture within the Evangelical ranks and the various propagandistic strategies followed by the different participants.
In this internecine battle, Luther's authority within Evangelical circles became itself a matter for debate.
As mentioned, the Catholics were badly outpublished by the Evangelicals during the crucial early years of the Reformation. Nevertheless, they did manage to air some serious charges. Chapter 7 probes one of the most telling accusations lodged by Luther's Catholic opponents: that his writings encouraged disobedience and rebellion and were ultimately responsible for the tragedies of the Peasants' War of 1525. This chapter investigates the ways in which Catholic publicists read Luther's writings in ways other than Luther intended but consonant with their own experiences and outlook.
Finally, the concluding chapter attempts a sketch of the revised narrative that results from the "public perspective" on the early years of the Reformation movement advocated by the preceding seven chapters.