| Tobacco War: |
| Epigraph |
 | Preface |
| 1. Introduction |
| 2. Beginnings: The Nonsmokers' Rights Movement |
| 3. Proposition 99 Emerges |
| 4. Beating the Tobacco Industry at the Polls |
| 5. Moving to the Legislature |
| 6. Proposition 99's First Implementing Legislation |
| 7. Implementing the Tobacco Control Program |
| 8. The Tobacco Industry's Response |
| 9. The Battle over Local Tobacco Control Ordinances |
| 10. Continued Erosion of the Health Education Account: 1990-1994 |
 | 11. Battles over Preemption |
| • | SB 376: The First Threat of Preemption |
| • | The Voluntary Health Agencies Accept Preemption |
| • | The Birth of AB 13 |
| • | The Tobacco Industry's Response: AB 996 |
| • | The View from outside Sacramento |
| • | AB 13 and AB 996 on the Assembly Floor |
| • | On to the Senate |
| • | The Philip Morris Plan |
| • | The Philip Morris Initiative |
| • | The Continuing Fight over AB 13 |
| • | The Philip Morris Signature Drive |
| • | The Legislature Passes AB 13 |
| • | AB 13 and Proposition 188 |
| • | The Stealth Campaign |
| • | The “No” Campaign |
| • | The Wellness Foundation |
| • | The Federal Communications Commission |
| • | Conclusion |
| • | Notes |
| 12. The End of Acquiescence |
| 13. The Lawsuits |
| 14. Doing It Differently |
| 15. Political Interference in Program Management |
| 16. Lessons Learned |
| Appendix A |
| Appendix B Important California Tobacco Control Events |
| About the Authors |