| Tobacco War: |
| Epigraph |
 | Preface |
| 1. Introduction |
| 2. Beginnings: The Nonsmokers' Rights Movement |
| 3. Proposition 99 Emerges |
| 4. Beating the Tobacco Industry at the Polls |
| 5. Moving to the Legislature |
| 6. Proposition 99's First Implementing Legislation |
| 7. Implementing the Tobacco Control Program |
| 8. The Tobacco Industry's Response |
| 9. The Battle over Local Tobacco Control Ordinances |
 | 10. Continued Erosion of the Health Education Account: 1990-1994 |
| • | Early Postures |
| • | The CMA Position |
| • | Governor Wilson's Budget Cuts |
| • | The Tobacco Industry's Strategy |
| • | The Final Negotiations |
| • | AB 99 Emerges |
| • | The Governor Tries to Kill the Media Campaign |
| • | The First Litigation: ALA's Lawsuit |
| • | The 1992-1993 Budget Fight |
| • | Positioning for 1994 |
| • | The Governor Kills the Research Account |
| • | Conclusion |
| • | Notes |
| 11. Battles over Preemption |
| 12. The End of Acquiescence |
| 13. The Lawsuits |
| 14. Doing It Differently |
| 15. Political Interference in Program Management |
| 16. Lessons Learned |
| Appendix A |
| Appendix B Important California Tobacco Control Events |
| About the Authors |