Tobacco War: |
Epigraph |
Preface |
1. Introduction |
2. Beginnings: The Nonsmokers' Rights Movement |
3. Proposition 99 Emerges |
• | The Idea |
• | The Coalition for a Healthy California |
• | The Legislative Effort |
• | The CMA and the Tobacco Industry |
• | The Napkin Deal |
• | Conclusion |
• | Notes |
4. Beating the Tobacco Industry at the Polls |
5. Moving to the Legislature |
6. Proposition 99's First Implementing Legislation |
7. Implementing the Tobacco Control Program |
8. The Tobacco Industry's Response |
9. The Battle over Local Tobacco Control Ordinances |
10. Continued Erosion of the Health Education Account: 1990-1994 |
11. Battles over Preemption |
12. The End of Acquiescence |
13. The Lawsuits |
14. Doing It Differently |
15. Political Interference in Program Management |
16. Lessons Learned |
Appendix A |
Appendix B Important California Tobacco Control Events |
About the Authors |