Tobacco War: |
Epigraph |
Preface |
1. Introduction |
2. Beginnings: The Nonsmokers' Rights Movement |
• | The Berkeley Ordinance |
• | Proposition 5 |
• | The Tobacco Industry Joins the Battle |
• | The $43 Million Claim |
• | The Postmortem |
• | Proposition 10 |
• | Going Local |
• | The San Francisco Ordinance |
• | The Tobacco Industry's Counterattack |
• | Tobacco Control Advocates Mobilize |
• | The Proposition P Campaign |
• | Lessons from the Proposition P Campaign |
• | Conclusion |
• | Notes |
3. Proposition 99 Emerges |
4. Beating the Tobacco Industry at the Polls |
5. Moving to the Legislature |
6. Proposition 99's First Implementing Legislation |
7. Implementing the Tobacco Control Program |
8. The Tobacco Industry's Response |
9. The Battle over Local Tobacco Control Ordinances |
10. Continued Erosion of the Health Education Account: 1990-1994 |
11. Battles over Preemption |
12. The End of Acquiescence |
13. The Lawsuits |
14. Doing It Differently |
15. Political Interference in Program Management |
16. Lessons Learned |
Appendix A |
Appendix B Important California Tobacco Control Events |
About the Authors |