| Tobacco War: |
| Epigraph |
 | Preface |
| 1. Introduction |
| 2. Beginnings: The Nonsmokers' Rights Movement |
| 3. Proposition 99 Emerges |
| 4. Beating the Tobacco Industry at the Polls |
| 5. Moving to the Legislature |
| 6. Proposition 99's First Implementing Legislation |
 | 7. Implementing the Tobacco Control Program |
| • | Two Different Models |
| • | Leadership at DHS |
| • | The Media Campaign |
| • | The Local Lead Agencies |
| • | Encouraging Diversity |
| • | The Schools: A Different Approach |
| • | Early Leadership Problems |
| • | Monitoring and Accountability |
| • | Formalizing Noncooperation between DHS and the Schools |
| • | Conclusion |
| • | Notes |
| 8. The Tobacco Industry's Response |
| 9. The Battle over Local Tobacco Control Ordinances |
| 10. Continued Erosion of the Health Education Account: 1990-1994 |
| 11. Battles over Preemption |
| 12. The End of Acquiescence |
| 13. The Lawsuits |
| 14. Doing It Differently |
| 15. Political Interference in Program Management |
| 16. Lessons Learned |
| Appendix A |
| Appendix B Important California Tobacco Control Events |
| About the Authors |