Tobacco War:

 expand sectionPreface

 expand section1. Introduction
 expand section2. Beginnings: The Nonsmokers' Rights Movement
 expand section3. Proposition 99 Emerges
 expand section4. Beating the Tobacco Industry at the Polls
 expand section5. Moving to the Legislature
 expand section6. Proposition 99's First Implementing Legislation
 collapse section7. Implementing the Tobacco Control Program
 Two Different Models
 Leadership at DHS
 The Media Campaign
 The Local Lead Agencies
 Encouraging Diversity
 The Schools: A Different Approach
 Early Leadership Problems
 Monitoring and Accountability
 Formalizing Noncooperation between DHS and the Schools
 expand section8. The Tobacco Industry's Response
 expand section9. The Battle over Local Tobacco Control Ordinances
 expand section10. Continued Erosion of the Health Education Account: 1990-1994
 expand section11. Battles over Preemption
 expand section12. The End of Acquiescence
 expand section13. The Lawsuits
 expand section14. Doing It Differently
 expand section15. Political Interference in Program Management
 expand section16. Lessons Learned

 expand sectionAppendix A
  Appendix B Important California Tobacco Control Events
  About the Authors

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