| Tobacco War: |
| Epigraph |
 | Preface |
| 1. Introduction |
| 2. Beginnings: The Nonsmokers' Rights Movement |
| 3. Proposition 99 Emerges |
 | 4. Beating the Tobacco Industry at the Polls |
| • | Locking in Money for Prevention |
| • | Organizing the Campaign |
| • | The Industry Campaign |
| • | Getting the Medical Providers to Buy In |
| • | Collecting the Signatures |
| • | Launching the Election Campaign |
| • | Putting the Issue before the Voters |
| • | The CMA's Quiet Withdrawal |
| • | The Fake Cop Fiasco |
| • | Reflections on the Industry's Defeat |
| • | Conclusion |
| • | Notes |
| 5. Moving to the Legislature |
| 6. Proposition 99's First Implementing Legislation |
| 7. Implementing the Tobacco Control Program |
| 8. The Tobacco Industry's Response |
| 9. The Battle over Local Tobacco Control Ordinances |
| 10. Continued Erosion of the Health Education Account: 1990-1994 |
| 11. Battles over Preemption |
| 12. The End of Acquiescence |
| 13. The Lawsuits |
| 14. Doing It Differently |
| 15. Political Interference in Program Management |
| 16. Lessons Learned |
| Appendix A |
| Appendix B Important California Tobacco Control Events |
| About the Authors |