| Tobacco War: |
| Epigraph |
 | Preface |
| 1. Introduction |
| 2. Beginnings: The Nonsmokers' Rights Movement |
| 3. Proposition 99 Emerges |
| 4. Beating the Tobacco Industry at the Polls |
| 5. Moving to the Legislature |
| 6. Proposition 99's First Implementing Legislation |
| 7. Implementing the Tobacco Control Program |
| 8. The Tobacco Industry's Response |
| 9. The Battle over Local Tobacco Control Ordinances |
| 10. Continued Erosion of the Health Education Account: 1990-1994 |
| 11. Battles over Preemption |
| 12. The End of Acquiescence |
| 13. The Lawsuits |
 | 14. Doing It Differently |
| • | The Need for a Change |
| • | The December Meeting |
| • | The CMA |
| • | The Governor's Budget |
| • | Changes in the Legislature |
| • | The Coalitions Form |
| • | The “Hall of Shame” Advertisement |
| • | The Wellness Grant |
| • | The CMA House of Delegates Meeting |
| • | The Philip Morris Memo |
| • | The Governor's May Revision |
| • | Reaction to the Governor's New Budget |
| • | Attempted Restrictions on the Media Campaign |
| • | The Research Account |
| • | The Final Budget Negotiation |
| • | Engaging the Media |
| • | The End of the Diversions |
| • | Conclusion |
| • | Notes |
| 15. Political Interference in Program Management |
| 16. Lessons Learned |
| Appendix A |
| Appendix B Important California Tobacco Control Events |
| About the Authors |