Islamic Populism and Cultural Pluralism
The populist Islamic appeals of Candao and the IPP were as alien to the datu elite as they were threatening. Attempts by datu commentators to counter the IPP appeal in public speeches were often confused and occasionally counterproductive. The populism of Candao's IPP campaign—emphasizing justice for disadvantaged Muslims and "revolutionary" social change—echoed the Islamic messages advanced by the ulama in Friday sermons since early in the decade, as well as the public pronouncements of the MILE But Candao's populist appeal was not delimited by the ulama's program for Islamic renewal. In fact, IPP campaign rallies were often surprisingly pluralistic as well as popular events.
The plural and popular character of the IPP appeal was demonstrated in Governor Candao's final campaign rally. The rally for his opponent, Simeon Datumanong, took place in the central plaza, a location that remained associated with traditional, establishment politics. Candao held his rally on the waterfront at the main riverside pier in the Muslim quarter of the city. Candao sat in a chair on a hastily constructed wooden stage flanked by Ustadz Yahiya and Ustadz Pasigan, his former comrades on the MILF cease-fire committee and the cofounders, with him, of the IPP. Also seated on the podium were two members of the core Magindanaon nobility—one of them a radio commentator for Candao. At one point a young ustadz took the stage with a group of young female madrasah students dressed in Middle East-influenced gowns and head coverings and led them in a pledge to support to the death Candao and the IPP. They were followed shortly after by a young man and woman, both dressed in blue jeans and T-shirts, who sang popular American songs to entertain the crowd.
The sometimes glaring juxtapositions on the waterfront stage illustrate the complex composition of Candao's electoral appeal. Not only had Candao declined the use of the title "datu" for himself, he had stated (in an interview with me) in the heady early days of his ascension to office in 1986 that he saw "no place for traditional titles or leaders." Why then did he utilize datu commentators in his 1988 campaign, and why were traditional dignitaries seated with him on stage at the rally? While these Magindanaon aristocrats reminded voters of Candao's aristocratic bloodlines, that does not seem to have been the main purpose of their inclusion in his electoral campaign. As illustrated in the pointed radio exchanges of the campaign, the ideological battle lines between the datu coalition and the IPP were very sharply drawn, and Candao had little to gain by diluting his message merely to call attention to the noble blood that flowed in his veins. Candao's primary purpose in including traditional commentators was more likely a circuitously populist one. Authorities on taritib (aristocratic protocol) such as those who endorsed Candao were spokesmen for (and embodiments of) all of Magindanaon tradition, not just the formal observances of the high nobility but also the familiar rituals, beliefs, and practices embraced by ordinary Muslims. The presence of traditional cultural authorities (in the persons of the aristocratic dignitaries) thus balanced that of the ustadzes, those who had called for the elimination of many identity-affirming traditional practices. As part of his popular appeal to voters, Candao wanted to signal ordinary Muslims that a vote for him would not be a vote to abolish all of local tradition but only its autocratic and abusive elements.
Equally incongruous was the cultural disjunction between the Islamic intensity of the madrasah students and the pop music fervor of the T-shirted couple that followed them to the stage. The ulama had long before made clear their disapproval of young Muslim men and women performing together on stage and singing about erotic love. Even so, the two most prominent ustadzes in Cotabato (as well as the female madrasah students) were among the audience for this performance. Nor was this the first such entertainment at a public appearance by Zacaria Candao. On one previous occasion he and his audience were entertained by a "Muslim fashion show" in which young Muslim women demonstrated various ways to wear the malong, a long tube skirt. At another event, a modern, and very sensual, version of a "traditional" Muslim dance was performed by a young woman. These two entertainments, unlike the rather straightforward Western
entertainment at the waterfront rally, were forms of invented tradition. They presented generically "Muslim" versions of fashion shows and folk dance performances popular among Christian Filipinos. They were aspects of an ethnicized Philippine Muslim identity and tended to be organized and performed by members of the Westernizing Muslim elite, composed of the wealthiest and (usually) the most self-consciously aristocratic families. They were self-regarding artistic endeavors in a way that the dayunday—a genuinely popular entertainment—was not.
What all these artistic performances held in common was their potential for entertaining large Muslim audiences, and that clearly was the reason for their inclusion at mass political meetings even though the messages such entertainments sent seemed to contradict the teachings of the ulama. Zacaria Candao pragmatically included such entertainments (as another type of political resource) to draw large numbers of Muslim voters to his rallies and hold their attention. His need to provide Western (or Westernized) amusements in addition to Islamic presentations reveals something about the limited success of the Islamic renewal efforts of the ulama in the previous eight years.
The campaign message of Zacaria Candao and the Islamic Party of the Philippines was without precedent in Cotabato. Its proposal for a new politics based on ideal Islamic principles had broad appeal. One datu candidate in the provincial elections complained that he had lost even the votes of his relatives because of the attraction of the IPP. At the same time, the message presented in IPP electioneering differed from that offered by the ustadzes when they began to teach openly eight years earlier. The IPP appeal was less concerned with the purification of religious practice and the rejection of Western culture. Its radio messages utilized traditional as well as Islamic appeals, and its campaign rallies included traditional spokesmen and Western entertainments. This relaxation of some of the strictures of the Islamic renewal program represented a shift from a religious concern with Islamic purism to a political emphasis on Islamic-related populism. The IPP portrayed itself as the organization of the weak rather than the righteous, and it stressed Islamic entitlements rather than Islamic obligations. It offered a populist message—an inclusive and alternative Muslim nationalist appeal that emphasized ethical leadership and egalitarianism. That more eclectic message evidently appealed to Cotabato voters, who elected Zacaria Candao to the governor's office by a two-to-one margin.