Preferred Citation: Glantz, Stanton A., John Slade, Lisa A. Bero, Peter Hanauer, and Deborah E. Barnes, editors The Cigarette Papers. Berkeley:  University of California Press,  c1996 1996. http://ark.cdlib.org/ark:/13030/ft8489p25j/


 
Chapter 5 Public Relations in the "Safe" Cigarette Era

Keeping Track Of Science And Scientists

In considering its public relations problems resulting from scientific evidence on smoking and health, BAT recognized that it must not only generate supportive reports in the scientific literature (see chapter 8) but also keep abreast of developing science in general, and of scientists and physicians who might be spreading anti-tobacco information. In a 1968 memorandum to attorney B. G. Pearson in the BAT Public Relations Department, A. D. McCormick, a senior person in BAT R&DE in Mill-bank, writes:

[Mr. Widdup, deputy chairman of the BAT Australian company] suggested that just as we list certain territories as "red territories" for the purpose of information about the Rothmans' group [one of BAT's competitors], we could designate certain territories "red territories" for smoking and health purposes. Obvious candidates would be the U.S., Canada, Australia and, perhaps, South Africa. The idea would be to set up a system whereby we would keep companies in these territories informed of (a) industry policy or contemplated action; (b) a check-list of major scientific papers with industry comments;


198

(c) list of particularly favorable or unfavorable scientists and doctors, with a warning system should they be travelling to any particular territory .

The kind of situation with which he would like to be able to deal would be—by way of example—when Dr. Keogh, the anti-smoking man from Victoria, asked him what was the industry's answer to Harris's paper showing he had caused some cancers in rats by getting them to inhale cigarette smoke. As Widdup did not know of the paper he couldn't give a sensible reply. T.R.C. had in fact known of the paper and discussed the industry's comments on it some time previously. This would be a case where information should be passed on to "red territory" companies ahead of time [emphasis added]. {2104.01}

The tobacco industry as a whole has adopted this practice and has formalized it through an organization known as INFOTAB, based in London, which keeps track of developments and individuals worldwide that are perceived as threats to the tobacco industry.

The tobacco industry also sponsored reports and meetings to provide citable sources for information that it needed for public policy and political purposes. For example, the lawyers took over control of work on the economic costs of smoking.

INFOTAB, although retaining jurisdiction of the social costs issue, has passed the ball for development of a position back to the U.S. Tim [Finnegan] believes, and understands that the INFOTAB members now agree, that George Berman tends to use unacceptable arguments, perhaps as a result of his personal belief that causation is proven. Recently a SWOP held a workshop at [the] Wharton [School of Business] which Berman conducted. Something like 10,000 invitations were issued and only 22 attended. This turned out to be fortunate because the theme of Berman's presentations was that costs associated with smoking and health are not social costs but transfer payments. Tim's objective is to take the lead of the social cost program away from Berman and put U.S. lawyers in the forefront of preparing an industry position primarily through the development of witnesses who can present a position. I told Tim you had written a superb memorandum describing the application of various disciplines to the subject of social costs and I sent a copy to him when you approved. {1825.01, p. 1}

The tobacco industry's use of economic symposia to advance its argument that tobacco is good for the economy is similar to its sponsorship of workshops on secondhand smoke designed to counter scientific evidence that secondhand smoke is dangerous (17). Here again the industry used its lawyers to develop a response to a smoking-related health problem when it decided that the scientists were using "unacceptable arguments."


199

Chapter 5 Public Relations in the "Safe" Cigarette Era
 

Preferred Citation: Glantz, Stanton A., John Slade, Lisa A. Bero, Peter Hanauer, and Deborah E. Barnes, editors The Cigarette Papers. Berkeley:  University of California Press,  c1996 1996. http://ark.cdlib.org/ark:/13030/ft8489p25j/