Preferred Citation: Larson, Magali Sarfatti. Behind the Postmodern Facade: Architectural Change in Late Twentieth-Century America. Berkeley:  University of California Press,  c1993 1993. http://ark.cdlib.org/ark:/13030/ft7c60084k/


 
Chapter Five— Architects and Creative Work

Architecture's Subject and Object

Architects talk about the art of architecture in four main ways: in general terms that do not tell us how it is different from other forms of building; in personal terms that focus on the frustrations of a misunderstood and threatened enterprise; in very specific terms that explain what they want to achieve in particular projects and how they go about it; and in prescriptive terms that offer specific critiques or variations on the theme "this is not architecture."

There is no theory of architecture or, as one historian writes, "none that has not been used to justify totally different styles of architecture over the past two centuries."[3] Peter Eisenman, the architect and cultural entrepreneur, thinks that architecture lacks "cultural power" because it lacks theoretical foundations. This implicitly explains why architects have difficulty imposing their syllogism, or, which is the same, their own distinction between architecture and building, on the public and potential clients. Comparing architecture to law and economics, Eisenman argues that architecture has always vacillated between extracting theory after the fact from realized projects and engaging in "ideological practice," which proceeds


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from developed theory. The opposite of theory is, for him, the business of architecture; only theory can provide autonomous criteria for judging the results of practice: "In architecture, the theory is under-valued because it does not matter. . . . Everything is concerned with selling, with the media. We seem to have no corrective, no notion of what the discipline is against which to measure results."[4] Eisenman's argument implies that "the capacity to shape society as law and economics do" depends on the recognition of professional criteria by the state and by relevant others: "When the government wants a legal opinion it goes to the Harvard Law School or the Stanford Law School for advice. When there is a question of development or environmental concern, nobody goes to the architecture schools for advice."[5] Now, in the United States as in Europe, practicing architects (rather than academics) invariably sit on fine arts commissions, design review boards, and city planning committees, even if their advice is often ignored. Eisenman's point is that they are not taken seriously because their expertise does not rest on autonomous theory.

Eisenman's argument was part of an exchange with Henry Cobb, whose reply (as the senior partner in I. M. Pei's firm rather than the chair of the Department of Architecture at Harvard's Graduate School of Design, which he was at the time) is significant. Architecture, Cobb implies, must choose between doing anything and advancing as a purely theoretical form of knowledge. But the choice is already made: In order to exist, architecture needs realizations. Invoking the theoretical authority of an outsider, Cobb cites Michel Foucault: Architecture belongs among the composite practices (like the practice of government) that the Greeks called techne; it is "a practical rationality governed by a conscious goal."[6] Cobb then implicitly returns to the basic syllogism of architecture, suggesting that it is bound to fail: "Architecture by definition gives three-dimensional form to the society from which it springs, portraying it in a form so vivid and influential that it has the status of a cultural artifact; on the other hand, this cultural power does not invest architects or architecture with the kind of direct manipulative power that . . . lawyers and the law or economics and economists have in the shaping of society."[7]

The culturally significant, socially valued, and long-lasting products of architecture are both the insignia of clients' power and the expression of architects' autonomous artistic aspirations. Historically, the problem of authorship was that the architect had to distinguish his contribution from the power of the patron. In addition to this, modern architects must also fight for place in ever-more-complex rosters of building specialists.


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As a form of cultural production, modern architecture must simultaneously convince and deceive the client. For Vittorio Gregotti, this cunning is the architect's critical duty:

Modern culture involves a radical discontinuity: it is a critical culture, it cannot be organic vis-à-vis the society that exists. Because [Albert] Speer and [Marcello] Piacentini wanted to be organic, they interpreted our relation with nazism and with fascism. The typical duplicity of the architect is precisely that of having in mind two different goals simultaneously—architecture as autonomous culture and the client.

Yet, because the autonomous culture of architecture matters only to other architects, they must resolve ideologically the problems of authorship and of "double coding" the object—for the client and for the cognoscenti.

In the public, nonspecialist discourse of architects, the ideological construction of architecture moves on a continuum between two poles: On the one hand, discourse must establish the architect as the creative subject of architecture, proclaiming the superiority of the idea over its realization. On the other hand, it must construct the significance of the created object in a mostly "nonarchitected" environment, emancipating the building from either utilitarian or hedonistic vocations. The rhetorical strategies by which practitioners sustain the collective claims of their profession move imperceptibly from one focus to the other. My argument is that both remain central, even though contemporary professional ideology has abandoned the "strong programs" with which they were once associated.

Let us begin with the architect as subject in Le Corbusier's manifesto of 1923:

The Architect, by his arrangement of forms, realizes an order which is a pure creation of his spirit; by forms and shapes he affects our senses to an acute degree and provokes plastic emotions; by the relationships which he creates . . . he gives us the measure of an order which we feel to be in accordance with that of our world, he determines the various movements of our heart and our understanding; it is then that we experience the sense of beauty.[8]

While few architects would dare to talk in these terms today, the glorified role that architects seek among other design professionals silently evokes them. Architects' willingness to assume practical and legal responsibility for all aspects of good construction (functional and environmental performance, beauty of form and adeptness of space, respect for materials and structural economy) implicitly asserts authorship.[9]

Similarly, the fact that architects' discourse almost inevitably veers toward description or graphic exhibition of their intentions, moves, and


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procedures in specific designs indicates another way in which architects claim creative responsibility. Indeed, it is not only the case that architects feel more comfortable with specifics than with generalities but also that the active "I" of their descriptions assigns them a protagonist's role, rivaled only by the buildings they claim as their creations.

The fusion of creation and creator comes through in the prose of Louis Kahn, the great American architect, who reinvigorated the principles of Beaux-Arts planning learned from his teachers in Philadelphia:

Architecture is a thoughtful making of spaces . . . spaces which form themselves into a harmony good for the use to which the building is to be put.

I believe the architect's first act is to take the program that comes to him and change it. Not to satisfy it, but to put it into the realm of architecture, which is to put it into the realm of spaces. An architectural space must reveal the evidence of its making by the space itself.[10]

Architects often say that architecture animates inert matter. This ability of architecture is captured in common language that employs anthropomorphic terms (walls rise and turn corners, roofs drop, windows look down, moldings run, buildings have character) and in more vivid metaphors in architects' discourse (spaces form themselves and slide into one another, fifty-story buildings cannot stop rotating, and an urban square leaks space). Beaux-Arts teaching was centered on the generative properties of the plan—a principle as important for Le Corbusier ("the plan is the generator" that "holds in itself the essence of sensation," he wrote) as it was later for Kahn.[11] The phrase "the powers of the plan" is a specialist's way of metaphorically attributing powers of agency to built space. This metaphor links the architectural principles of modernism to the social-engineering orientation of its professionals.

Incorporating, among other things, the idea of the generative plan, the Modern Movement developed a more absolute principle: The exterior of a building must be an expression of its structure and its interior. But the principle could be knowingly contradicted (as it often was by modernist masters), and the facade could be built up as the boundary between the inside and the outside. Yet the principle that form must follow plan and structure (a more exact phrasing than "form follows function") rephrases the general conception that architecture is the active organizer of space. This is the architectural counterpart of the "strong program" of architectural determinism, which extends (on an ideological level) the agent powers of architecture from space to its occupants.

For an architectural determinist, "architectural design has a direct and determinate effect on the way people behave." Writing in the 1960s, the


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sociologist Alan Lipman observed: "In this psychologically and sociologically conscious period, the profession's traditional belief that it satisfies aesthetic 'needs' can be extended to psychic and social 'needs.' It is difficult to imagine a more gratifying belief, one which could better recompense the architect for the vicissitudes of his professional activities."[12] No contemporary architect would credit architecture with reordering social powers; yet traces of the basic metaphor of architectural agency survive. Paradoxically, they inform the formalist emphasis on architecture's aesthetic meaning.

Obviously, architecture must have some purpose and meaning for people who devote their lives to it. The point is that even Richard Meier, an architect known for his uncompromising aestheticism, attributes to architecture the power to create and convey meaning for society in general: "I am not sure [that architecture] shapes or reorders society, but I think it gives some focus, some sense of purpose or meaning that otherwise might not be there in the chaos of our time."[13]

"Meaning" has become an essential ideological justification of postmodern revisionism. Having retreated by will or by force from exalting architecture as an agent of social reform to exalting its single products as works of art, their authors must still insist on making them "speak."[14] Signification, as Meier suggests, extends beyond the signifier.

The idea of communicating through architecture is old. One historian sees in the eighteenth century the emergence of "a tradition in architectural writing . . . of ignoring the origins and importance of 'style' and of explaining architecture away as a consequence or a manifestation of something else."[15] In the nineteenth century, Victor Hugo noted that Notre Dame, "the gospel of stone," had lost its powers of denotation to the printed word; connotation, however, is never lost. It was therefore logical that a profession rendered doubly insecure, by the disintegration of its neoclassicist language and by the revolutionary change in the relations of patronage, would look for justification outside its own canon.

In the second half of the twentieth century, the advance of academicization has changed the substance of architectural criticism and extended its public. Criticism uncovers methods of composition and spatial results that are not only difficult to interpret but even to see by untrained eyes. Yet academicization also promotes the continuing search for external theoretical legitimacy: It goes on, looking to science and technology or, on the aesthetic side, to philosophy and literary theory.[16]

Despite all the talk, architecture cannot be read like a written language: The basic vocabulary of doors, windows, walls, ceilings, floors, and columns


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does not compose a text to be read but a building to be lived in. Functional elements and ornamental figures are more readily accessible than "spatial grammars," yet they are inseparable from practical and historical connotations. Therefore, the conventions of building type, the multiple practical functions, and the social origins of buildings always persist as "impure" associations in the viewer's memory.

In sum, theory or, more simply, the esoteric analysis of architectural objects cannot displace whatever it is that the large numbers of viewers or users "read" in them. An obvious contention is that people mainly see size, place, and use in a context that is always already social—a meaning as far from the "purely architectural" as its users' behavior is from being caused by the built environment.


Chapter Five— Architects and Creative Work
 

Preferred Citation: Larson, Magali Sarfatti. Behind the Postmodern Facade: Architectural Change in Late Twentieth-Century America. Berkeley:  University of California Press,  c1993 1993. http://ark.cdlib.org/ark:/13030/ft7c60084k/