Demand for Scholarly Communication
Scholarly communication also serves as an input to academic research. It is important to know what other researchers in your area are doing so as to improve your own work and to avoid duplicating their work. Hence, scholars generally want access to a broad range of academic journals.
The ability of universities to attract topflight researchers depends on the size of the library collection. Threats to cancel journal subscriptions are met with cries of outrage by faculty.