M
MacArthur Foundation, 322
Macdonald, Torbert H., 228 -29, 239 , 243 -44
MacNeil, Robert, 83 , 106 , 235
in first hour-long news show, 278 -80
Nixon Administration attempt to discredit, 221 -24
as on-air personality, 85 , 214 -15
The Right Place at the Right Time,390 n6, 391 n28
viewer support, 238 , 248 -49, 393 -94n30
Watergate hearings coverage, 248 -49
on working 1972 Republican Convention, 224 , 391 n28.
See also MacNeil/Lehrer NewsHour; Washington Week in Review
MacNeil/Lehrer NewsHour, The,112 , 359 , 399 n12
balance, 309 , 340 , 357 , 405 n18
as first hour-long news show, 278 -80, 340
See also Lehrer, Jim; MacNeil, Robert
MacNeil/Lehrer Report,257 , 279 , 280
Macy, John W., Jr., 222 , 225 , 234
on balance in The 51st State,206 -7
as CPB president, 123 -25, 229 -31, 379 n14, 392 n3, 419
on decentralized production, 138 -40
definition of "public," 129 -30
as PBS board member, 381 n12
relationship with federal government, 220 -21, 227 -30
role in NPACT creation, 141 -44, 381 -82n17
Markel, Lester, 83 -84
competition and repetition, 313 , 364 -65
let-the-market-prevail approach, 274 , 353 -54
news as marketable commodity, 338 -39
self-sufficiency of CTW, 165 -66
Markey, Edward, 298 -99
Marks, Leonard, 388 n14
Marshall, Burke, 198
Mason, Kenneth, 399 n7
Masterpiece Theater,184 , 271 , 289 , 385 n26
Mathews, David, 388 n14
Matters of Life and Death,268 , 319 , 320
Maynard, Fredelle, 189
McBride, Fern, 202
McBride, Jack, 381 n12
McCabe, Robert, 106
McCarter, William, 381 n14, 388 n14
McCarthy, Harry, 92
McConnell, Joseph H., 361 , 378 n4
McGill, William J., 275 , 398 n7
McLuhan, Marshall, 54
McNeil, Donald R., 394 n32
Mead, Margaret, 190
Media and Society Seminars, The, 282 -83, 377 n22
Memphis Press-Scimitar, on censorship on public television, 181
Mennin, Peter, 376 n10
Merrill, John C., Basic Issues in Mass Communications,403 -4n13
META (Metropolitan Educational Television Association), 193
Metropolitan Pittsburgh Educational Television, Inc., 38
Meyner, Robert B., 194 -95, 387 n6
Michael, Lloyd S., 373 n11
Michel, Robert, 206
Mielke, Keith, 306
Mills, Stephanie, 388 n14
Minow, Newton, 194 , 262 , 385 n4
Mister Rogers' Neighborhood,147 -48, 305
Mitchell, Maurice, 388 n14
Montaigne, Michel de, 13
Moore, Richard O., 86 , 381 n14, 419
on centralized program system, 300 -301, 359 , 388 n14
Moore, Thomas, 241
Morgan, Edward P., 106
Morrisett, Lloyd D.:
as Carnegie Corporation vice president, 146 , 148 , 151
as CTW board chair, 165 , 167 -68, 382 n10, 419
and funding for Sesame Street,150 -52, 160
on quality of children's programs, 149 -50, 154
and Voters' Channel plan, 2 -4
Moyers, Bill, 3 , 224 , 344 , 399 n7
essay format, 182 -83, 249 , 289 , 342 .
See also Bill Moyers' Journal
Mullen, Robert, 30 -31
Muppets (Henson), 157 -58, 159 -60, 166
Murphy, Win, 50 -51
Murrow, Edward R., 78 , 342 , 386 n1
Oppenheimer interview, 66 -67
television as information source, 337 -38