PEOPLE- Adams, Mary: Lobbyist for the AHA; had been a lobbyist for the ACS (as Mary Dunn) when Proposition 99 passed.
- Bal, Dileep: Head of the DHS Cancer Control Branch, which includes TCS.
- Belshe, Kimberly: Southern California spokesperson for tobacco industry against Proposition 99, 1988; Director of DHS, 1993-1998.
- Bowser, Roman: Executive vice president of the AHA.
- Brown, Willie: Speaker of the California Assembly until 1995.
- Carol, Julia: Executive Director of ANR.
- Connelly, Lloyd: Member of the California State Assembly; helped organize Proposition 99.
- Cook, Jennie: ACS volunteer and second chair of TEROC.
- Coye, Molly Joel: Director of DHS, 1991-1993.
- Deukmejian, George: Governor of California, 1983-1991.
- Glantz, Stanton: Early tobacco control advocate; professor of medicine at the University of California, San Francisco; treasurer and president of ANR, 1980-1986.
- Hanauer, Peter: Early tobacco control advocate; treasurer of the campaigns for Propositions 5 and 10; first president of ANR; member of the ANR board.
- Hite, Betsy: ACS employee who worked on passage of Proposition 99; later a spokesperson for DHS.
- Isenberg, Phil: Member of the California State Assembly; carried the first three pieces of Proposition 99 implementing legislation.
- Kizer, Ken: Director of DHS when Proposition 99 passed.
- Martin, Carolyn: ALA volunteer and first chair of TEOC.
- Mekemson, Curt: Started Proposition 99 while working for ALA Sacramento Emigrant Trails.
- Merksamer, Steve: Former chief of staff to George Deukmejian; his law firm does lobbying for the tobacco industry.
- Michael, Jay: CMA's chief lobbyist until 1992.
- Miller, John: Aide to Senator Diane Watson; worked on the Proposition 99 implementing legislation.
- Najera, Tony: ALA's chief lobbyist; led the lobbying effort on the Proposition 99 implementing legislation.
- Nethery, W. James: ACS president; chair of Coalition for a Healthy California when Proposition 99 passed; worked on the first piece of implementing legislation.
- Nicholl, Jack: Campaign manager for the Yes on Proposition 99 and No on Proposition 188 campaigns.
- Nielsen, Vigo: Attorney for the tobacco industry.
- Schilla, Peter: Chief lobbyist for the Western Center for Law and Poverty.
- Smoley, Sandra: Member, Sacramento County Board of Supervisors; later Secretary of the Health and Welfare Agency under Wilson.
- Thompson, Steve: Aide to Willie Brown; head of the Assembly Office of Research; chief CMA lobbyist after 1992.
- Wilson, Pete: Governor of California, 1991-1999.
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