The Hit List
The passage of Proposition 99 and the infusion of millions of dollars into anti-tobacco education gave public health advocates in California the means to embark on a comprehensive public health program that
The tobacco industry peppered the program with public records act requests to collect detailed information on every aspect of Proposition 99, then used this information to prepare a “hit list” of unconventional Proposition 99 programs that distorted and ridiculed these programs.[28] Californians for Smokers' Rights (CSR), an organization fostered by RJ Reynolds and headed by Bob Merrell, objected to the programs as frivolous. He also accused the state of building and operating a “statewide political organization” that illegally spent tax dollars to lobby.[26] The CMA distributed a similar list to the Legislature and journalists.[29] And the promoters of the hit list were successful in getting their message out. Conservative San Francisco Chronicle columnist Deborah Sanders echoed the list's message with this jibe: “Pretend for a minute that you are a legislator—just for a minute, I'll try not to make this too painful. You are given a choice. You can spend $175,000 on prenatal care, or you can spend $175,000 on a `Ski Tobacco-Free' weekend at Kirkwood Meadows in Tahoe.”[30] A highly innovative, two-and-a-half-year program was, with the stroke of a pen, reduced to a boondoggle weekend. Another list made fun of some projects funded by the Research Account, such as a study of smoking and facial wrinkling in women. These lists became major tools for the tobacco industry and its allies in the 1994 reauthorization fight.
A similar hit list turned up in Massachusetts in 1992 and Arizona in 1994, where the tobacco industry was fighting initiatives modeled on Proposition 99.[31-35]