14 Great Noise. Big Wind. Much Dust. No Rain
1. Les Brown, "He Sees a Bigger Picture for Public Television," New York Times , Sunday, Sept. 12, 1976.
2. John Friedman, "Nixon's the One," Washington Journalism Review (Apr.-May 1979).
3. John Carmody, "'Lazy' Public Television Gets a 'Table-Pounding' President," Washington Post , Jan. 9, 1976.
4. Alan Sheldon, "The Grossman Style," Public Telecommunications Review (Jan.-Feb. 1976). According to Sheldon, Grossman's name was first suggested to Ralph Rogers by Robert Wilson, the Dallas station manager who failed to get the top PBS post.
5. Leo Seligsohn, "Public Television Finds a Dynamic Kingpin," Newsday , June 6, 1976.
6. "One Thing Is Made Perfectly Clear: Grossman Wants Better Programs for Public TV," Broadcasting , Feb. 16, 1976.
7. "Grossman States PBS Priorities: Programming and Plenty of It," Variety , Feb. 11, 1976.
8. "Lay aside this divisive [notion]" is quoted from "Grossman Asks PTV to Pull Together on National Programs," Broadcasting , June 28, 1976.
9. When the stations' contribution of $4 million to the experimental first year of the Station Program Cooperative proved inadequate, Rogers and Gunn went hat-in-hand to the Corporation and the Ford Foundation for a $10 million subsidy to launch the plan. The annual subsidy continued through its first three years. In later years, the SPC functioned entirely on station resources, which rose to over $30 million annually. Such expensive shows as The MacNeil/Lehrer NewsHour, Great Performances , and Nova were "discounted" to the stations because part of their production costs were covered by corporate underwriting. In the case of Sesame Street , half of the production costs are now borne by Children's Television Workshop out of its own revenue sources.
10. Jerry Krupnick, "'Core' Strategy Helps PBS Chief Gain Viewership," Newark Star-Ledger (New Jersey), June 14, 1983.
11. Kay Gardella in the New York Daily News , Dec. 3, 1976.
12. Les Brown, "Public TV Aides Meeting to Settle Rift on Programs," New York Times , Dec. 2, 1976.
13. "Tug of War for Control of Public TV," Variety , Nov. 17, 1976.
14. Ibid. The Revolving Documentary Fund, designed to return its original investment by "selling" the documentaries to the stations, overestimated the stations' interest in documentaries and was soon abandoned.
15. Bill Greeley, "PTV Fight Is Whimper, Not Bang: Grossman Speech on CPB-PBS Followed by Clash Postponement," Variety , Dec. 8, 1976.
16. Bill Greeley, "Indians Have a Word for PBS-CPB Flap: Ugh," Variety , Dec. 15, 1975.
17. "The President's Message on Public Broadcasting," reprinted in CPB Report 8, no. 22 (Oct. 17, 1977).
18. "Gunn Guns for Carter Legislation," Broadcasting , Nov. 21, 1977. Rowland provides a detailed study of the 1978 legislation and its effects on public-broadcasting policy in "The Struggle for Self-Determination: Public Broadcasting Policy Problems and Reform," in Schement, Gutierrez, and Sirbu, eds., The Telecommunications Policy Handbook (New York: Praeger, 1982).
19. "Carter Asks 1B for Public TV," New York Daily News , Oct. 7, 1977.
20. Friendly to Rep. Lionel Van Deerlin, May 24, 1978, NPBA.
21. Van Deerlin's response is quoted from John S. Friedman, "Public TV—More Funds Without Strings," New York Times , July 30, 1978.
22. It was tacitly understood that Hartford Gunn, with his skills at forward planning, would be offered the presidency of NAPTS, but the offer came too late. He had already accepted the post of senior vice president and general manager of the Los Angeles station (KCET). The NAPTS presidency went instead to David Carley, a millionaire businessman from Wisconsin.
23. "CPB's Robben Fleming: A Time to Heal," Broadcasting , Apr. 23, 1979.
24. Ibid. Fleming's proposal to remove the board entirely from programming was modified when the board, unwilling to yield all of its power over programming, insisted on retaining its right to set the overall priorities of the newly created Program Fund and rejected the idea of an independent advisory board. The board did accept, however, the use of peer panels in the program selection process, a practice that continues to this day.
25. For the detailed chronology of events surrounding Death of a Princess , I am indebted to the Harvard Business School's case study of the program (no. 1-381-106), written by Laura L. Nash, research fellow, under the direction of Professor John B. Mathews, and copyrighted by the President and Fellows of Harvard College.
26. Richard Goldstein, "Did PBS Try to Kill 'Death of a Princess'?" Village Voice , June 2, 1980.
27. Lynn Darling, "Much Ado about PBS' Death of a Princess ," Washington Post , May 12, 1980.
28. See Harvard Business School, case study no. 1-381-106, p. 477.
29. "Case of Saudi Princess," Newsweek , May 19, 1980. Excerpts from the Saudi Ambassador's letter to Warren Christopher and his covering letter to Lawrence Grossman are quoted from "Princess Aftermath," Public Broadcasting Report 2, no. 11 (May 23, 1980), p. 2. Grossman's response "that a free society requires open and candid discussion of
issues" is quoted from "A Man for All Media at NBC News," Broadcasting , Dec. 12, 1983.
30. "Carter Told of Senate 'Princess' Backing," Public Broadcasting Report 2, no. 10 (May 9, 1980), p. 1. Senator Percy's daughter, Sharon Percy Rockefeller, then a member of the CPB board, met briefly with CPB president Robben Fleming "just to talk through the matter" and "to make certain we were prepared for the ramifications." Later she said she believed the program should be aired, stressing that CPB has no say in program content.
31. "Case of Saudi Princess," Newsweek .
32. Tom Shales, "Ersatz Islam from a Confused Rabble Drowser," Washington Post , May 12, 1980.
33. Public Broadcasting Report 2, no. 10 (May 9, 1980), p. 2.
34. Patrick Buchanan, "'Death of a Princess' . . . but Why Have Public TV at All?" Philadelphia Inquirer , May 19, 1980.
35. Natan Katzman, "Death of a Princess Diary," Focus (KQED) (July 1980).