M
Machine-Readable Cataloging (MARC), 351 -52, 353
Mackie-Mason, Jeffrey, 156
mailing costs, for American Economic Association, 107
MARC, 24 , 272 , 351 , 352 , 353
market exchange, in scholarly communication system, 368 , 369
marketing
for electronic journals, 226 -27
and network tracking, 373
for Project MUSE, 163
on World Wide Web, 163 -64
Marmor, Max, 75
Masaryk University, 208
Massy, William, 314 -15
medieval manuscripts, and technical standards, 347 -53
Medline, 66 , 232
Meiklejohn, Alvin, 88
Mellon Foundation, 1 -2, 73 , 115 , 133 -34, 149 , 206 , 231 , 310
memberships. See subscriptions
memorization, and Scully Project, 77 -78
microfilming, 43 . See also digital benchmarking
Microsoft Access, 20
Miller, Mary E., 75
Millsaps, 235
MIT Information Systems, 98
MIT Libraries, 98
MIT Press
costs, 168 -69
electronic versus print journals, 95 -101
pricing models for journals, 112 , 128
Model Editions Partnership (MEP), 27 -28, 29 , 33
Moravian Library Information Network (MOLIN), 208
Moravian Regional Library, 206
Morino, Mario, 160 -61
multimedia, 376
MUSE. See Project MUSE
Mutual Aid Groups,295