Title: Radio goes to war: the cultural politics of propaganda during World War II
Author: Horten, Gerd 1959-
Published: University of California Press,  2002
Subjects: History | United States History | Media Studies | American Studies | Television and Radio
Publisher's Description: Radio Goes to War is the first comprehensive and in-depth look at the role of domestic radio in the United States during the Second World War. As this study convincingly demonstrates, radio broadcasting played a crucial role both in government propaganda and within the context of the broader cultural and political transformations of wartime America. Gerd Horten's absorbing narrative argues that no medium merged entertainment, propaganda, and advertising more effectively than radio. As a result, America's wartime radio propaganda emphasized an increasingly corporate and privatized vision of America's future, with important repercussions for the war years and the postwar era. Examining radio news programs, government propaganda shows, advertising, soap operas, and comedy programs, Horten situates radio wartime propaganda in the key shift from a Depression-era resentment of big business to the consumer and corporate culture of the postwar period.   [brief]
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Title: Real fantasies: Edward Steichen's advertising photography
Author: Johnston, Patricia A 1954-
Published: University of California Press,  1997
Subjects: Art | Art History | History | Cultural Anthropology
Publisher's Description: During the 1920s and 1930s, Edward Steichen was the most successful photographer in the advertising industry. Although much has been said about Steichen's fine-art photography, his commercial work - which appeared regularly in Vanity Fair, Vogue, Ladies Home Journal , and almost every other popular magazine published in the United States - has not received the attention it deserves. At a time when photography was just beginning to replace drawings as the favored medium for advertising, Steichen helped transform the producers of such products as Welch's grape juice and Jergens lotion from small family businesses to national household names. In this book, Patricia Johnston uses Steichen's work as a case study of the history of advertising and the American economy between the wars. She traces the development of Steichen's work from an early naturalistic style through increasingly calculated attempts to construct consumer fantasies. By the 1930s, alluring images of romance and class, developed in collaboration with agency staff and packaged in overtly manipulative and persuasive photographs, became Steichen's stock-in-trade. He was most frequently chosen by agencies for products targeted toward women: his images depicted vivacious singles, earnest new mothers, and other stereotypically female life stages that reveal a great deal about the industry's perceptions of and pitches to this particular audience.Johnston presents an intriguing inside view of advertising agencies, drawing on an array of internal documents to reconstruct the team process that involved clients, art directors, account executives, copywriters, and photographers. Her book is a telling chronicle of the role of mass media imagery in reflecting, shaping, and challenging social values in American culture.   [brief]
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Title: The consumer revolution in urban China
Author: Davis, Deborah 1945-
Published: University of California Press,  2000
Subjects: Sociology | China | Urban Studies | Consumerism
Publisher's Description: After decades of egalitarian, restricted consumption, residents of China's cities are surrounded by a level of material comfort and commercial hype unimaginable just ten years ago. In this first in-depth treatment of the consumer revolution in China, fourteen leading scholars of Chinese culture and society explore the interpersonal consequences of rapid commercialization.In the early 1980s, Beijing's communist leadership advocated decollectivization, foreign trade, and private entrepreneurship to jump-start a stagnant economy, while explicitly rejecting any notion that economic reforms would promote political change. However, by the early 1990s the reforms in the marketplace not only produced double-digit growth but also enabled ordinary citizens to nurture dreams and social networks that challenged official discourse and conventions through millions of daily commercial transactions. Using participant observation, contributors to this book describe and analyze a wide range of these changing consumer practices: luxury housing, white wedding gowns, greeting cards, McDonald's, discos, premium cigarettes, bowling, and more.   [brief]
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Title: Assembled in Japan: electrical goods and the making of the Japanese consumer
Author: Partner, Simon
Published: University of California Press,  2000
Subjects: History | Japan | Media Studies | Technology and Society | Consumerism
Publisher's Description: Assembled in Japan investigates one of the great success stories of the twentieth century: the rise of the Japanese electronics industry. Contrary to mainstream interpretation, Simon Partner discovers that behind the meteoric rise of Sony, Matsushita, Toshiba, and other electrical goods companies was neither the iron hand of Japan's Ministry of International Trade and Industry nor a government-sponsored export-led growth policy, but rather an explosion of domestic consumer demand that began in the 1950s.This powerful consumer boom differed fundamentally from the one under way at the same time in the United States in that it began from widespread poverty and comparatively miserable living conditions. Beginning with a discussion of the prewar origins of the consumer engine that was to take off under the American Occupation, Partner quickly turns his sights on the business leaders, inventors, laborers, and ordinary citizens who participated in the broadly successful effort to create new markets for expensive, unfamiliar new products.Throughout, the author relates these pressure-cooker years in Japan to the key themes of twentieth-century experience worldwide: the role of technology in promoting social change, the rise of mass consumer societies, and the construction of gender in advanced industrial economies.   [brief]
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Title: Marianne in the market: envisioning consumer society in fin-de-siècle France
Author: Tiersten, Lisa 1959-
Published: University of California Press,  2001
Subjects: European Studies | European History | Consumerism | French Studies | Women's Studies
Publisher's Description: In the late nineteenth century, controversy over the social ramifications of the emerging consumer marketplace beset the industrialized nations of the West. In France, various commentators expressed concern that rampant commercialization threatened the republican ideal of civic-mindedness as well as the French reputation for good taste. The female bourgeois consumer was a particularly charged figure because she represented consumption run amok. Critics feared that the marketplace compromised her morality and aesthetic discernment, with dire repercussions for domestic life and public order. Marianne in the Market traces debates about the woman consumer to examine the complex encounter between the market and the republic in nineteenth-century France. It explores how agents of capitalism - advertisers, department store managers, fashion journalists, self-styled taste experts - addressed fears of consumerism through the forging of an aesthetics of the marketplace: a "marketplace modernism." In so doing, they constructed an image of the bourgeois woman as the solution to the problem of unrestrained, individualized, and irrational consumption. Commercial professionals used taste to civilize the market and to produce consumers who would preserve the French aesthetic patrimony. Tasteful consumption legitimized women's presence in the urban public and reconciled their roles as consumers with their domestic and civic responsibilities. A fascinating case study, Marianne in the Market builds on a wide range of sources such as the feminine press, decorating handbooks, exposition reports, advertising materials, novels, and etiquette books. Lisa Tiersten draws on these materials to make the compelling argument that market professionals used the allure of aesthetically informed consumerism to promote new models of the female consumer and the market in keeping with Republican ideals.   [brief]
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Title: Reclaiming America: Nike, clean air, and the new national activism
Author: Shaw, Randy 1956-
Published: University of California Press,  1999
Subjects: American Studies | Politics | Public Policy
Publisher's Description: Have activists taken the bumper-sticker adage "Think Globally, Act Locally" too literally? Randy Shaw argues that they have, with destructive consequences for America. Since the 1970s, activist participation in national struggles has steadily given way to a nearly exclusive focus on local issues. America's political and corporate elite has succeeded in controlling the national agenda, while their adversaries - the citizen activists and organizations who spent decades building federal programs to reflect the country's progressive ideals - increasingly bypass national fights. The result has been not only the dismantling of hard-won federal programs but also the sabotaging of local agendas and community instituions by decisions made in the national arena.Shaw urges activists and their organizations to implement a "new national activism" by channeling energy from closely knit local groups into broader causes. Such activism enables locally oriented activists to shape America's future and work on national fights without traveling to Washington, D.C., but instead working in their own backyards. Focusing on the David and Goliath struggle between Nike and grassroots activists critical of the company's overseas labor practices, Shaw shows how national activism can rewrite the supposedly ironclad rules of the global economy by ensuring fair wages and decent living standards for workers at home and abroad. Similarly, the recent struggles for stronger clean air standards and new federal budget priorities demonstrate the potential grassroots national activism to overcome the corporate and moneyed interests that increasingly dictate America's future. Reclaiming America's final section describes how community-based nonprofit organizations, the media, and the Internet are critical resources for building national activism. Shaw declares that community-based groups can and must combine their service work with national grassroots advocacy. He also describes how activists can use public relations to win attention in today's sprawling media environment, and he details the movement-building potential of e-mail. All these resources are essential for activists and their organizations to reclaim America's progressive ideals.   [brief]
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Title: The activist's handbook: a primer for the 1990s and beyond
Author: Shaw, Randy 1956-
Published: University of California Press,  1996
Subjects: Politics | Sociology | California and the West | Urban Studies | American Studies | Public Policy
Publisher's Description: The Activist's Handbook is a hard-hitting guide to winning social change in the 1990s. Randy Shaw, attorney and longtime activist for urban issues, shows how positive change can still be accomplished despite an increasingly grim political order, if activists employ the strategies set forth in this desperately needed primer.Inspiring "fear and loathing" in politicians, building diverse coalitions, and harnessing the media, the courts, and the electoral process to one's cause are only some of the key tactics Shaw advocates and explains. Central to all social-change activism, Shaw shows, is being proactive: rather than simply reacting to right-wing proposals, activists must develop an agenda and focus their resources on achieving it. The Activist's Handbook details the impact of specific strategies on campaigns across the country: battles over homelessness, the environment, AIDS policies, neighborhood preservation, and school reform among others. Though activist groups can have widely different aims, similar tactics are shown to produce success.Further, the book offers a sophisticated analysis of the American power structure by someone on the front lines. In showing how people can and must make a difference at both local and national levels, this is an indispensable guide not only for activists, but for everyone interested in the future of progressive politics in America.   [brief]
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Title: The vanishing vision: the inside story of public television 
Author: Day, James 1918-
Published: University of California Press,  1995
Subjects: Media Studies | American Studies | Sociology | Television and Radio | History
Publisher's Description: This spirited, first-ever history of public television offers an insider's account of its topsy-turvy, forty-year odyssey. James Day, a founder of San Francisco's KQED and a past president of New York's WNET, chronicles public television's fascinating evolution from its inauspicious roots in the 1950s to its strong, fiercely debated presence in contemporary culture. The Vanishing Vision provides a vivid and often amusing behind-the-screens history. Day tells how a program producer, desperate to locate a family willing to live with television cameras for seven months, borrowed a dime - and a suggestion - from a blind date and telephoned the Louds of Santa Barbara. The result was the mesmerizing twelve-hour documentary, An American Family . Day relates how Big Bird and his friends were created to spice up Sesame Street when test runs showed a flagging interest in the program's "live-action" segments. And he describes how Frieda Hennock, the first woman appointed to the FCC, overpowered the resistance of her male colleagues to lay the foundation for public television.Along the way, Day identifies the particular forces that have shaped public television. The result, in his view, is a Byzantine bureaucracy kept on a leash by an untrusting Congress, with a fragmented leadership that lacks a clearly defined mission in today's multimedia environment. Public television's "democratic" structure of over 300 stations stifles boldness and innovation while absorbing money needed for national programming.Day calls for a bold rethinking of public television's mission, advocating a system that is adequately funded and independent of government, one capable of countering commercial television's "lowest-common-denominator" approach with a full range of substantive programs, comedy as well as culture, entertainment as well as information.   [brief]
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Title: The Sex of things: gender and consumption in historical perspective
Author: De Grazia, Victoria
Published: University of California Press,  1996
Subjects: History | Gender Studies | European History
Publisher's Description: This volume brings together the most innovative historical work on the conjoined themes of gender and consumption. In thirteen pioneering essays, some of the most important voices in the field consider how Western societies think about and use goods, how goods shape female, as well as male, identities, how labor in the family came to be divided between a male breadwinner and a female consumer, and how fashion and cosmetics shape women's notions of themselves and the society in which they live. Together these essays represent the state of the art in research and writing about the development of modern consumption practices, gender roles, and the sexual division of labor in both the United States and Europe.Covering a period of two centuries, the essays range from Marie Antoinette's Paris to the burgeoning cosmetics culture of mid-century America. They deal with topics such as blue-collar workers' survival strategies in the interwar years, the anxieties of working-class consumers, and the efforts of the state to define women's - especially wives' and mothers' - consumer identity. Generously illustrated, this volume also includes extensive introductions and a comprehensive annotated bibliography. Drawing on social, economic, and art history as well as cultural studies, it provides a rich context for the current discourse around consumption, particularly in relation to feminist discussions of gender.   [brief]
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Title: Creating the corporate soul: the rise of public relations and corporate imagery in American big business
Author: Marchand, Roland
Published: University of California Press,  1998
Subjects: History | American Studies | Popular Culture | Intellectual History | Media Studies | Economics and Business
Publisher's Description: Over the course of the twentieth century the popular perception of America's giant corporations has undergone an astonishing change. Condemned as dangerous leviathans in the century's first decades, by 1945 major corporations had become respected, even revered, institutions. Roland Marchand's lavishly illustrated and carefully researched book tells how large companies such as AT&T and U.S. Steel created their own "souls" in order to reassure consumers and politicians that bigness posed no threat to democracy or American values.Marchand traces this important transformation in the culture of capitalism by offering a series of case studies of such corporate giants as General Motors, General Electric, Metropolitan Life Insurance, and Du Pont Chemicals. Marchand examines the rhetorical and visual imagery developed by corporate leaders to win public approval and build their own internal corporate culture. In the "golden era" of the 1920s, companies boasted of their business statesmanship, but in the Depression years many of them turned in desperation to forms of public relations that strongly defended the capitalist system. During World War II public relations gained new prominence within corporate management as major companies linked themselves with Main-Street, small-town America. By the war's end, the corporation's image as a "good neighbor" had largely replaced that of the "soulless giant." American big business had succeeded in wrapping increasingly complex economic relationships in the comforting aura of familiarity.Marchand, author of the widely acclaimed Advertising the American Dream (1985), provides an elegant and convincing account of the origins and effects of the corporate imagery so ubiquitous in our world today.   [brief]
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Title: Prime-time families: television culture in postwar America
Author: Taylor, Ella
Published: University of California Press,  1989
Subjects: Sociology | United States History | Media Studies | Gender Studies | Television and Radio
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Title: Impure science: AIDS, activism, and the politics of knowledge 
Author: Epstein, Steven
Published: University of California Press,  1996
Subjects: Social Science | Medicine | Public Policy | History and Philosophy of Science | Sociology
Publisher's Description: In the short, turbulent history of AIDS research and treatment, the boundaries between scientist insiders and lay outsiders have been crisscrossed to a degree never before seen in medical history. Steven Epstein's astute and readable investigation focuses on the critical question of "how certainty is constructed or deconstructed," leading us through the views of medical researchers, activists, policy makers, and others to discover how knowledge about AIDS emerges out of what he calls "credibility struggles."Epstein shows the extent to which AIDS research has been a social and political phenomenon and how the AIDS movement has transformed biomedical research practices through its capacity to garner credibility by novel strategies. Epstein finds that nonscientist AIDS activists have gained enough of a voice in the scientific world to shape NIH?sponsored research to a remarkable extent. Because of the blurring of roles and responsibilities, the production of biomedical knowledge about AIDS does not, he says, follow the pathways common to science; indeed, AIDS research can only be understood as a field that is unusually broad, public, and contested. He concludes by analyzing recent moves to democratize biomedicine, arguing that although AIDS activists have set the stage for new challenges to scientific authority, all social movements that seek to democratize expertise face unusual difficulties.Avoiding polemics and accusations, Epstein provides a benchmark account of the AIDS epidemic to date, one that will be as useful to activists, policy makers, and general readers as to sociologists, physicians, and scientists.   [brief]
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Title: Cinderella dreams: the allure of the lavish wedding
Author: Otnes, Cele
Published: University of California Press,  2003
Subjects: Sociology | Anthropology | Women's Studies | Consumerism | United States History
Publisher's Description: The fabulous gown, the multitiered cake, abundant flowers, attendants and guests in their finery. The white wedding does more than mark a life passage. It marries two of the most sacred tenets of American culture - romantic love and excessive consumption. For anyone who has ever wondered about the meanings behind a white dress, a diamond ring, rice, and traditions such as cake cutting, bouquet tossing, and honeymooning, this book offers an entertaining and enlightening look at the historical, social, and psychological strains that come together to make the lavish wedding the most important cultural ritual in contemporary consumer culture. With an emphasis on North American society, Cele C. Otnes and Elizabeth H. Pleck show how the elaborate wedding means far more than a mere triumph for the bridal industry. Through interviews, media accounts, and wide-ranging research and analysis, they expose the wedding's reflection - or reproduction - of fundamental aspects of popular consumer culture: its link with romantic love, its promise of magical transformation, its engendering of memories, and its legitimization of consumption as an expression of perfection. As meaningful as any prospective bride might wish, the lavish wedding emerges here as a lens that at once reveals, magnifies, and reveres some of the dearest wishes and darkest impulses at the heart of our culture.   [brief]
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Title: Playing with power in movies, television, and video games: from Muppet Babies to Teenage Mutant Ninja Turtles 
Author: Kinder, Marsha
Published: University of California Press,  1991
Subjects: Cinema and Performance Arts | Film | Television and Radio | Popular Culture
Publisher's Description: How do children today learn to understand stories? Why do they respond so enthusiastically to home video games and to a myth like Teenage Mutant Ninja Turtles? And how are such fads related to multinational media mergers and the "new world order"? In assessing these questions, Marsha Kinder provides . . . [more]
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Title: Flesh wounds: the culture of cosmetic surgery
Author: Blum, Virginia L 1956-
Published: University of California Press,  2003
Subjects: American Studies | Gender Studies | Film | Psychology | Literary Theory and Criticism | Sociology | Anthropology | Television and Radio | Women's Studies
Publisher's Description: When did cosmetic surgery become a common practice, the stuff of everyday conversation? In a work that combines a provocative ethnography of plastic surgery and a penetrating analysis of beauty and feminism, Virginia L. Blum searches out the social conditions and imperatives that have made ours a culture of cosmetic surgery. From diverse viewpoints, ranging from cosmetic surgery patient to feminist cultural critic, she looks into the realities and fantasies that have made physical malleability an essential part of our modern-day identity. For a cultural practice to develop such a tenacious grip, Blum argues, it must be fed from multiple directions: some pragmatic, including the profit motive of surgeons and the increasing need to appear young on the job; some philosophical, such as the notion that a new body is something you can buy or that appearance changes your life. Flesh Wounds is an inquiry into the ideas and practices that have forged such a culture. Tying the boom in cosmetic surgery to a culture-wide trend toward celebrity, Blum explores our growing compulsion to emulate what remain for most of us two-dimensional icons. Moving between personal experiences and observations, interviews with patients and surgeons, and readings of literature and cultural moments, her book reveals the ways in which the practice of cosmetic surgery captures the condition of identity in contemporary culture.   [brief]
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Title: The state and the mass media in Japan, 1918-1945
Author: Kasza, Gregory James
Published: University of California Press,  1993
Subjects: Politics | Public Policy | Japan | Asian History
Publisher's Description: Gregory Kasza examines state-society relations in interwar Japan through a case study of public policy toward radio, film, newspapers, and magazines.
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Title: Hollywood quarterly: film culture in postwar America, 1945-1957 
Author: Smoodin, Eric Loren
Published: University of California Press,  2002
Subjects: Cinema and Performance Arts
Publisher's Description: The first issue of Hollywood Quarterly, in October 1945, marked the appearance of the most significant, successful, and regularly published journal of its kind in the United States. For its entire life, the Quarterly held to the leftist utopianism of its founders, several of whom would later be blacklisted. The journal attracted a collection of writers unmatched in North American film studies for the heterogeneity of their intellectual and practical concerns: from film, radio, and television industry workers to academics; from Sam Goldwyn, Edith Head, and Chuck Jones to Theodor Adorno and Siegfried Kracauer. For this volume, Eric Smoodin and Ann Martin have selected essays that reflect the astonishing eclecticism of the journal, with sections on animation, the avant-garde, and documentary to go along with a representative sampling of articles about feature-length narrative films. They have also included articles on radio and television, reflecting the contents of just about every issue of the journal and exemplifying the extraordinary moment in film and media studies that Hollywood Quarterly captured and helped to create. In 1951, Hollywood Quarterly was renamed the Quarterly of Film, Radio, and Television, and in 1958 it was replaced by Film Quarterly, which is still published by the University of California Press. During those first twelve years, the Quarterly maintained an intelligent, sophisticated, and critical interest in all the major entertainment media, not just film, and in issue after issue insisted on the importance of both aesthetic and sociological methodologies for studying popular culture, and on the political significance of the mass media.   [brief]
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Title: Cultivating music in America: women patrons and activists since 1860 
Author: Locke, Ralph P
Published: University of California Press,  1997
Subjects: Music | Women's Studies | Popular Culture
Publisher's Description: This wide-ranging collection brings together leading authorities on the social history of American art music to reveal the indispensable contribution that women have made to American musical life. Some chapters discuss collective endeavors, such as music clubs, Wagnerites, supporters of "modern music" in the 1920s, and activists in African American communities, while others focus on the work of a single, strikingly individual patron such as Isabella Stewart Gardner or Elizabeth Sprague Coolidge. Primary sources such as private letters and autobiographies are utilized, and documentary vignettes scattered throughout the book bring to life important events and reminiscences. Among these are an interview with Betty Freeman, noted patron of avant-garde music, and advice from Mildred Bliss to Nadia Boulanger. Extensive opening and closing chapters provide conceptual and factual background on music in America and draw out the larger implications of women's patronage in the past, present, and future.   [brief]
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Title: Cecil B. DeMille and American culture: the silent era 
Author: Higashi, Sumiko
Published: University of California Press,  1994
Subjects: Cinema and Performance Arts | History | Film | Women's Studies
Publisher's Description: Cecil B. DeMille and American Culture demonstrates that the director, best remembered for his overblown biblical epics, was one of the most remarkable film pioneers of the Progressive Era. In this innovative work, which integrates cultural history and cultural studies, Sumiko Higashi shows how DeMille artfully inserted cinema into genteel middle-class culture by replicating in his films such spectacles as elaborate parlor games, stage melodramas, department store displays, Orientalist world's fairs, and civic pageantry. The director not only established his signature as a film author by articulating middle-class ideology across class and ethnic lines, but by the 1920's had become a trendsetter, with set and costume designs that influenced the advertising industry to create a consumer culture based on female desire. Drawing on a wealth of previously untapped material from the DeMille Archives and other collections, Higashi provides imaginative readings of DeMille's early feature films, viewing them in relation to the dynamics of social change, and she documents the extent to which the emergence of popular culture was linked to the genteel tradition.   [brief]
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Title: Crafting the culture and history of French chocolate
Author: Terrio, Susan J. (Susan Jane) 1950-
Published: University of California Press,  2000
Subjects: Anthropology | European Studies | French Studies | Food and Cooking | Sociology
Publisher's Description: This absorbing narrative follows the craft community of French chocolatiers - members of a tiny group experiencing intensive international competition - as they struggle to ensure the survival of their businesses. Susan J. Terrio moves easily among ethnography, history, theory, and vignette, telling a story that challenges conventional views of craft work, associational forms, and training models in late capitalism. She enters the world of Parisian craft leaders and local artisanal families there and in southwest France to relate how they work and how they confront the representatives and structures of power, from taste makers, CEOs, and advertising executives to the technocrats of Paris and Brussels. Looking at craft culture and community from a cross-disciplinary perspective, Terrio finds that the chocolatiers affirm their collective identity and their place in the present by commemorating selectively their role in history. In addition to joining a distinguished tradition of American anthropological writing on the role of food, her study of the social production of taste in the invention of vintage, grand cru chocolates lends specificity and weight to theories of consumption by Pierre Bourdieu and others. The book will appeal to anthropologists, cultural studies scholars, and anyone curious about life in contemporary France.   [brief]
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